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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy, technical performance assessments, and content optimization, with a strong focus on leveraging data analysis and collaboration to drive organic growth. Proficient in utilizing website analytics tools and understanding search engine algorithms to enhance visibility and performance across digital platforms.
Highest-signal resume keywords
SEO Strategy DevelopmentTechnical Performance AssessmentWebsite Analytics ToolsContent OptimizationData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOTechnical SEOContent StrategyHTMLCSSJavaScriptStructured DataSearch Engine AlgorithmsData AnalysisCompetitive Assessment
Soft Skills
Communication SkillsOrganizational SkillsMulti-taskingAttention to DetailCollaboration
Tools & Technologies
Google AnalyticsAdobe AnalyticsGoogle Search ConsoleJSON-LDAI Search Platforms
Industry Keywords
Digital MarketingOrganic SearchSearch InsightsClient ImplementationEmerging Search Opportunities
About the role
Key responsibilities & impact- Support execution of AI Search (SEO/AEO/GEO) projects across key clients
- Support SEO/AI Search strategy with customer behavioral analysis, search insights, content strategy builds, technical performance assessments, external brand signals, detailed content/technical briefs, competitive assessments, impact reporting, and client implementation or strategic recommendations
- Understand clients’ organic growth and marketing objectives in relation to products, industry, competitive landscape, and business goals
- Conduct research and thematic segmentation using first- and third-party data sources and/or workflows
- Analyze search landscapes, intent, competitors, and visibility tactics across Google organic search, AI Overviews, Gemini, ChatGPT, Claude, Perplexity, and other platforms
- Collaborate on strategy development and execution roadmap planning with cross-disciplinary teams
- Map search behaviors to landing pages and audit client websites for visibility against target keyword segments
- Perform technical performance assessments covering Page Experience, Accessibility, Rendering, and UX presentation
- Provide recommendations and strategic briefs supporting content optimization and creation
- Collaborate with client or agency copywriters on search insights, optimization requirements, and growth opportunities
- Audit client sites for technical issues affecting search visibility and recommend improvements
- Support structured data (JSON-LD/schema.org) and AI crawler access implementation and maintenance
- Test and learn new approaches involving advanced LLMs, GenAI, and evolving search platforms
- Review paid search campaign and keyword performance and collaborate with paid search teams
- Audit brands’ external digital footprints to improve brand presentation
- Update performance reports and insights using Google Analytics, Adobe Analytics, Google Search Console, and third-party tools
- Stay informed about emerging search opportunities, best practices, and industry updates
- Support insights and actions based on qualitative and quantitative data analysis
Requirements
What you’ll need- 2+ years of experience
- Strong understanding of technical and content elements that impact organic search performance rankings
- Eagerness to learn, grow and collaborate with peers across SEO, Digital Marketing, and cross-functional teams
- Proficient in identifying issues and areas of improvement with SEO performance
- Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
- Working knowledge of HTML, CSS, JavaScript, structured data/schema markup (JSON-LD), and how LLMs crawl, parse, and cite web content, as it relates to SEO and AI/LLM-based search platforms, is a plus
- Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
- Previous experience working across multiple brands or enterprise websites highly desired
- Passionate about Digital Marketing, SEO/Search, AI, and desire to learn, experiment and innovate
- Excellent communication skills (verbal and written)
- Exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Ability to work in a fast-paced, collaborative environment
Benefits
Comp & perks- Competitive compensation and benefits
- Retirement savings plan (401K)
- Flexible vacation
- Real client variety with B2B and B2C accounts across industries, with meaningful strategic scope
- Structured career development program
- Cross-client knowledge sharing
- Close collaboration with experienced internal experts
- Active engagement with AI tools and emerging capabilities as part of how we work