Product Marketing Director – Identity Security

CHEQ

. Lead go-to-market strategy for CHEQ's Identity Security solution .

Posted 10/8/2026full-timeRemote • New York • United StatesLead💰 $175,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing with a focus on Identity Security solutions, including positioning, messaging, and sales enablement. Proven ability to collaborate cross-functionally and create impactful marketing content that resonates with security and risk management audiences.

Highest-signal resume keywords

B2B Product Marketing ExperiencePositioning And Messaging OwnershipSales Enablement Content CreationUnderstanding Of Security And Risk MarketsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingPositioningSales EnablementMarket ResearchContent CreationAnalytical SkillsUnderstanding Of APIsTechnical Product KnowledgePricing StrategyLaunch Readiness

Soft Skills

Excellent English WritingPresentation SkillsCollaboration SkillsJudgment In AmbiguityIndependent Content Creation

Industry Keywords

Identity SecurityCISOApplication SecurityFraud And RiskTrust And SafetyCustomer AuthenticationAccess ManagementOnline Fraud PreventionAI AgentsJoint Messaging

About the role

Key responsibilities & impact

Lead go-to-market strategy for CHEQ's Identity Security solution
Define the ICP, personas, and buying committee across CISOs and security leadership, Application Security, Fraud and Risk, and Trust & Safety teams
Turn product vision and research into a clear market narrative and category story
Own positioning, messaging, and value propositions
Run message testing with early customers and design partners
Help shape pricing, packaging, and the go-to-market playbook with Product and Sales leadership
Participate in roadmap reviews and regular syncs with Product and Research
Co-own launch readiness with the CPO
Bring customer, market, and competitive insight into product decisions
Create sales and marketing content, including solution briefs, presentations, battle cards, customer stories, and demo narratives
Train Sales, Solutions Engineering, and Customer Success on discovery guidance, objection handling, and competitive insights
Partner with Demand Generation on audience insight, messaging, and offers
Develop joint value propositions, integration narratives, and partner enablement and co-marketing content
Build positioning, narrative, and sales kit; launch Identity Security to market and help land first customers
Report to the Head of Marketing and partner with the CPO, Product, Research, Sales, Demand Generation, Solutions Engineering, Customer Success, and business partners

Requirements

What you’ll need

US-based
8+ years of B2B product marketing experience, including ownership of positioning, launches, content, and sales enablement
Experience building product marketing for a new product, category, or company from an early stage
Proven experience marketing to security, identity & access management, and fraud & risk buyers, such as CISOs, Application Security, Fraud & Risk, CIAM and Trust & Safety teams
Track record of working closely with Sales teams selling into these buyers, with a clear understanding of how they evaluate and buy
Ability to understand technical products, APIs, and integrations and explain their value to technical and business audiences
Comfort with ambiguity and judgment to prioritize when little is defined yet
Excellent English writing and presentation skills, with ability and willingness to create substantive content independently
Strong research, analytical, and cross-functional collaboration skills
Experience marketing solutions that protect customer accounts, manage authentication and access, detect bots, or prevent online fraud and abuse
Experience working with technology and business partners on joint messaging, campaigns, and sales enablement
Understanding of how AI agents change how organizations identify users, assess risk, and decide which activity to allow

Benefits

Comp & perks

Variable component may be included in the total compensation package