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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, particularly in managing paid user acquisition across various digital channels. Proficient in incrementality testing, LTV/ROAS modeling, and leveraging mobile attribution tools to optimize marketing strategies.
Highest-signal resume keywords
Performance MarketingIncrementality TestingLTV/ROAS ModelingMeta Ads ManagementAppsFlyer Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid User AcquisitionSaturation AnalysisChannel ScalingBudget ManagementCreative Production Scaling
Soft Skills
High-Velocity Written CommunicationJudgment in Spend Allocation
Tools & Technologies
AppsFlyerDSP PlatformsAdTech PartnersMeta AdsGoogle Ads
Industry Keywords
Consumer AppsSubscription BusinessGamingSocial Media TrendsUser-Generated Content
Tech Stack
Tools & technologiesAndroid
About the role
Key responsibilities & impact- Own and scale the performance marketing engine across App Store Ads, Android Ads, Meta, YouTube, and other channels
- Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks
- Scale creative production through content, partnerships, UGC agencies, and creator strategies
- Build testing infrastructure to identify winning creative and channels quickly
- Optimize through DSPs and AdTech partners, including LiftOff, AdFuel, and Eyeo
- Manage and grow relationships with advertising partners
- Translate channel performance into LTV- and ROI-backed budget plans with leadership
- Operate transparently through async Slack communication, sharing results and reasoning
- Own budgets, vendor contracts, and ad account setup across Meta, Google, App Store, and DSP platforms
- Maintain clean and trustworthy attribution and tracking using AppsFlyer and related tools
- Collaborate with social media and growth teams
- Adjust spend based on tournaments, viral moments, product launches, seasonal patterns, and other demand cycles
Requirements
What you’ll need- Love of chess and desire to help others discover the joy of chess
- Extensive experience running paid acquisition for a consumer app or subscription business
- 5+ years in performance marketing or paid user acquisition
- Track record of taking a channel from test to scale
- Judgment to hold, cut, or reallocate spend as efficiency changes
- Experience with incrementality testing, saturation analysis, and LTV/ROAS modeling
- Hands-on expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms
- Fluency with mobile attribution tools such as AppsFlyer
- Familiarity with content and social media trends
- High-velocity written communication skills
- Preferred: background in gaming, subscription, or high-engagement consumer apps
- Preferred: experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network
- Preferred: experience syncing paid spend with organic demand cycles
- Preferred: experience discussing budget and ROI cases with executive leadership or a board
- Ability to work with significant overlap with United States Eastern and Pacific time zones
Benefits
Comp & perks- Fully remote work from anywhere
- Async Slack communication across time zones
- Mission-driven, flat, life-celebrating, no-corporate culture