SVP, Marketing

Chevron Federal Credit Union

. Lead the Credit Union’s overall marketing, brand, and communications strategy .

Posted 11/12/2026full-timeRemote • United StatesLead💰 $215,250 - $358,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading marketing strategies, brand development, and digital marketing initiatives within the financial services sector. Proven ability to leverage analytics and emerging technologies to enhance member engagement and drive growth.

Highest-signal resume keywords

Brand Strategy LeadershipDigital Marketing ExpertiseMarketing Analytics ProficiencyTeam Development and LeadershipFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyMember AcquisitionIntegrated Marketing ProgramsCampaign StrategyMarket ResearchPerformance Data AnalysisAI Application in MarketingBudget ManagementROI MeasurementCross-Functional Collaboration

Soft Skills

Effective CommunicationProblem-Solving AbilityDecision-Making SkillsInitiative and Self-DirectionAdaptability

Tools & Technologies

Digital Communication TechnologiesZoomTeams

Industry Keywords

Financial ServicesCredit UnionConsumer ServicesMember EngagementMarket Positioning

About the role

Key responsibilities & impact

Lead the Credit Union’s overall marketing, brand, and communications strategy
Build and strengthen the Credit Union’s brand and articulate its value proposition
Drive strategies to attract new members, deepen existing relationships, and increase awareness and utilization of products and services
Lead digital marketing, member communications, market research, campaign strategy, and marketing analytics
Use member insights, market intelligence, and performance data to identify opportunities and improve marketing effectiveness
Partner with stakeholders across the Credit Union to support enterprise priorities, member and business development events, and an integrated member experience
Lead, develop, and inspire the Marketing team
Manage external agencies and strategic partners
Oversee the marketing budget and establish measures of marketing performance and ROI
Serve as a strategic advisor to the CEO and senior management team on brand, growth, member engagement, and market positioning
Lead responsible adoption and practical application of AI and emerging marketing technologies
Build and sustain cross-functional partnerships to align priorities, clarify decision rights, manage dependencies, and drive coordinated execution
Perform other duties as assigned

Requirements

What you’ll need

10-15+ years of progressively responsible marketing experience, including significant leadership responsibility in financial services, consumer services, or another relationship-driven organization
Demonstrated experience leading brand strategy, digital marketing, member/customer acquisition and engagement, marketing analytics, and integrated marketing programs
Proven success developing and executing strategies that contribute to growth, deepen relationships, and strengthen brand positioning
Experience leading and developing high-performing teams and managing external agencies and strategic partners
Demonstrated ability to partner with senior executives and lead effectively across functions in a complex organization
Bachelor’s degree required
Financial services experience preferred; credit union or banking experience is a plus, but not required
Ability to translate AI, analytics, and emerging marketing technology capabilities into responsible, practical applications
Ability to validate AI outputs, protect member and Credit Union data, and maintain human accountability for decisions and published content
High level of accountability for results
Ability to learn quickly and adapt to change
Ability to quickly learn specialized applications and systems
Initiative and self-direction
Ability to effectively communicate and collaborate with people at all levels
Sound problem-solving and decision-making ability, including the ability to prioritize
Appropriate vision, dexterity, and other physical abilities
Must be able to speak and present by telephone and/or digital communication technologies, including Zoom/Teams
Ability to travel

Benefits

Comp & perks

Bonus/incentives for all regular employees
401(k) with 8% company contribution
Medical, dental, and vision insurance for employees and dependents paid at 80%
PTO and paid sabbaticals
Tuition reimbursement
Target annual incentive opportunity of 20% of incentive-eligible earnings
Total annual incentive opportunity ranging from 0% to 31.5% of incentive-eligible earnings, based on institutional and individual performance
Travel is required