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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Meta and Instagram ad accounts, with a strong focus on creative strategy, data analysis, and performance reporting. Proven ability to drive results through effective budget management and multi-channel attribution.
Highest-signal resume keywords
Meta Ads ManagementCampaign OptimizationData AnalysisCreative Strategy DevelopmentPerformance Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta AdsInstagram AdsMulti-Channel AttributionPerformance ReportingBudget ManagementCreative Best PracticesData TroubleshootingE-Commerce CampaignsAd ConceptingClient Communication
Soft Skills
Critical ThinkingProblem SolvingWritten CommunicationVerbal CommunicationAdaptability
Tools & Technologies
Meta Ads ManagerGA4ShopifyLooker Studio
Industry Keywords
DTCE-CommercePaid MediaCreative StrategyAd Spend Management
About the role
Key responsibilities & impact- Manage a portfolio of 3 to 5 Meta ad accounts
- Collaborate with Growth Partners, Directors, and media buyers on other channels to translate client business objectives into actionable paid media strategies on Meta and Instagram
- Launch, manage, and optimize campaigns to meet and exceed KPI targets
- Perform daily management of ad spend and pacing to ensure budget adherence
- Work with internal creative strategy partners to request and provide feedback on ad creatives
- Ensure creative alignment with performance goals and trends
- Monitor, analyze, and interpret data across Meta Ads Manager, GA4, Shopify, Looker Studio, and other platforms
- Generate performance reports and present critical insights and recommendations to clients and internal stakeholders
- Stay informed of Meta platform features, updates, and trends
- Document and share best practices with internal stakeholders and client teams
- Act as the primary client contact for Meta ad performance, insights, and strategic recommendations
- Develop reports and run regular client update calls
Requirements
What you’ll need- 4+ years of experience with Meta & Instagram ads
- Proven track record of managing and optimizing large budgets across campaigns
- Able to drive creative strategy on Meta ad accounts, including developing creative and content pipelines, ad concepting, and briefing to quickly scale accounts
- Familiar with creative best practices on Meta, including image, video, and copy requirements
- Proficient in multi-channel attribution and tracking across paid media platforms, with expertise in configuring, diagnosing, and troubleshooting data and attribution issues
- Familiarity or experience with other paid channels (TikTok, Pinterest, Google) is a plus
- Experience managing accounts with monthly budgets of at least 100K+
- Experience working with DTC/e-commerce clients, including purchase-optimized campaigns
- Able to manage media, reporting, and communication across a portfolio of accounts simultaneously
- Strong data and analytical skills with experience generating performance reports and insights
- Excellent written and verbal communication skills
- Critical thinker who enjoys solving complex problems and navigating ambiguity
- Able to operate effectively in high-stress situations
Benefits
Comp & perks- Group medical coverage
- Dental coverage
- Vision coverage
- Short-term disability
- Long-term disability
- Life insurance
- 401(k) eligibility after one year of service
- 401(k) matching contributions
- Paid time off
- Sick leave
- Employee Assistance Program