Web Marketing Manager

Chip - your wealth app

. Set the website strategy and roadmap, owning targets for organic traffic, sign-ups and cost per acquired member .

Posted 10/19/2026full-timeLondon • United KingdomMid-LevelSenior💰 £65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading web strategy, SEO, and growth marketing for consumer digital businesses, with a strong focus on conversion rate optimization and data-driven decision-making. Proficient in managing teams and collaborating across departments to enhance website performance and compliance within financial services.

Highest-signal resume keywords

SEO ExpertiseCRO ExperienceGrowth Marketing FluencyWebflow ExpertiseCRM Integration with Braze

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOCROData AnalysisAttributionSQLGA4BigQueryLookerStructured DataCore Web Vitals

Soft Skills

Team LeadershipCollaborationCommunicationStakeholder ManagementPeople Development

Tools & Technologies

BrazeWebflowGoogle AnalyticsBigQueryLooker

Industry Keywords

FintechFinancial ServicesFCA ComplianceConsumer Digital BusinessGrowth Marketing

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Set the website strategy and roadmap, owning targets for organic traffic, sign-ups and cost per acquired member
Lead and develop a team of two
Lead SEO and GEO so Chip ranks in Google and is accurately cited in ChatGPT, Gemini, Perplexity and Claude
Run a continuous conversion programme across landing pages, product pages and sign-up journeys
Maintain a test backlog and provide performance readouts
Keep the site fast, accessible and technically sound, including Core Web Vitals, structured data, analytics and tagging
Build web-powered CRM data capture, identity and event flows from the site into Braze
Partner with paid growth on landing pages and attribution
Partner with Brand to keep pages premium and on message
Work with Compliance to approve financial promotions and support a high testing cadence
Use AI tooling to ship more pages, tests and content with a lean team
Report to the SVP Marketing and collaborate with Growth, CRM, Brand, Product, Engineering and Compliance

Requirements

What you’ll need

Track record leading web, SEO or growth for a consumer digital business, with demonstrable results
Experience managing and developing people, or a strong appetite to step up into people management
Strong technical and content SEO knowledge
Considered point of view on GEO and the future of search
Hands-on CRO experience designing, running and analysing experiments at pace
Growth marketing fluency in funnels, attribution, CAC and LTV
Experience connecting web to CRM, ideally with Braze or a similar platform
Comfort with GA4, BigQuery, Looker or similar; SQL is a bonus
Ability to make a clear case and bring Product, Engineering and Compliance stakeholders along
Fintech, wealth or financial services experience preferred
Webflow expertise preferred
Experience working within FCA financial promotion rules preferred

Benefits

Comp & perks

Discretionary Performance-Related Annual Bonus
Workplace pension scheme with 5% employer contribution on earnings up to £50,000
Private medical insurance with medical history disregarded
Employee Assistance Programme
Cycle to work scheme
Season ticket loan
Free ChipX subscription for UK-based employees
Flexible working arrangements
28 days holiday plus bank holidays, plus the days between Christmas and New Year
Annual training budget for courses, workshops, or conferences
£30 per month Chip Fitness Benefit
Company laptop
Opportunity to have a huge impact on the product while fast-tracking knowledge, responsibility and skills
Hybrid working; work in the office 3 times a week
Work from anywhere outside the UK for up to 90 days