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CI&T

Salesforce Marketing Cloud Specialist

CI&T

. Develop and deploy campaigns, journeys, and automations in Salesforce Marketing Cloud using email, WhatsApp, and Landing Page channels .

Posted 11/11/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud, including campaign development, audience segmentation, and automation strategies. Proficient in SQL, HTML, CSS, and AMPscript for effective email and messaging solutions.

Highest-signal resume keywords
Salesforce Marketing Cloud ExpertiseSQL Query DevelopmentHTML/CSS/AMPscript ProficiencyEmail Marketing AutomationBilingual Communication (Portuguese and English)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Salesforce Marketing CloudSQLHTMLCSSAMPscriptSSJSJourney BuilderAutomation StudioEmail StudioContent Builder
Soft Skills
Excellent Communication SkillsAbility to Work IndependentlyOwnership in Team Environment
Tools & Technologies
Marketing CloudMobile SDKAPI Integrations
Certifications & Qualifications
Salesforce Certifications
Industry Keywords
Email MarketingCampaign PerformanceAudience SegmentationLifecycle CampaignsCommunication Testing

Tech Stack

Tools & technologies
CloudSQL

About the role

Key responsibilities & impact
  • Develop and deploy campaigns, journeys, and automations in Salesforce Marketing Cloud using email, WhatsApp, and Landing Page channels
  • Build responsive and dynamic email and message templates using AMPscript, HTML/CSS, and SSJS
  • Configure and manage Journey Builder, Automation Studio, Email Studio, and Content Builder
  • Create audience segmentation and personalization strategies
  • Develop SQL queries, Data Extensions, and API integrations
  • Support triggered communications and lifecycle campaigns
  • Monitor email deliverability, domain/IP reputation, and campaign performance
  • Troubleshoot campaign, automation, and integration issues
  • Collaborate with architects, business analysts, and admin teams across the full lifecycle of email, messaging, and segmentation
  • Build and launch campaigns on Marketing Cloud as needed
  • Generate communication reports and analyze trends to inform future decisions
  • Document and maintain system processes, report common issues, and make recommendations to the project team
  • Work on proof of concepts (POCs) to implement innovative solutions

Requirements

What you’ll need
  • Location: Brazil (Mandatory)
  • Portuguese and English are both mandatory
  • Bachelor’s degree in IT, Computer Science, or similar
  • Minimum of 3+ years’ experience with Salesforce Marketing Cloud
  • Thorough knowledge of the Salesforce Marketing Cloud platform and core email marketing and automation concepts
  • Proficient in writing moderately complex SQL queries
  • Familiarity with SFMC modules including Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder, and Audience creation for Advertising Studio
  • Knowledge of HTML, CSS, SSJS, and AMP scripting for email development
  • Strong background in communication testing
  • Understanding of Salesforce best practices for marketing automation
  • Ability to work independently and take ownership in a geographically distributed team
  • Excellent written and verbal communication skills in English and Portuguese
  • SFMC and other Salesforce certifications are a plus
  • Experience with Mobile SDK is a plus

Benefits

Comp & perks
  • Health and dental insurance
  • Meal and food allowance
  • Childcare assistance
  • Extended paternity leave
  • Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
  • Profit Sharing and Results Participation (PLR)
  • Life insurance
  • Continuous learning platform (CI&T University)
  • Discount club
  • Free online platform dedicated to physical, mental, and overall well-being
  • Pregnancy and responsible parenting course
  • Partnerships with online learning platforms
  • Language learning platform
  • Inclusion support and workplace accommodations for people with disabilities
  • Dedicated Health and Well-being team, inclusion specialists, and affinity groups