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CI&T

Senior Business Analyst – Digital Marketing

CI&T

. Work as a Senior Business Analyst with a global agribusiness client .

Posted 11/9/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in digital marketing analysis, including acquisition, activation, and retention strategies, while effectively translating business objectives into actionable technical requirements. Proficient in utilizing tools like Google Analytics 4 and Salesforce platforms to drive data-informed decision-making.

Highest-signal resume keywords
Digital Marketing AnalysisGoogle Analytics 4Salesforce Marketing CloudOKR FrameworksAgile Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Business AnalysisDigital Marketing MetricsTechnical Requirements TranslationUser Stories DocumentationData MappingProcess FlowsBusiness Rules DefinitionBacklog GroomingSprint PlanningCross-Functional Integration Testing
Soft Skills
Stakeholder ManagementProposal DevelopmentCommunication
Tools & Technologies
Salesforce CRMWeb CMS PlatformsAnalytics SolutionsCloud PlatformsCI/CD Environments
Industry Keywords
AgribusinessCPGAgriculture TechnologyNorth American Digital Marketing StrategiesRoute-To-Market Setups

Tech Stack

Tools & technologies
CloudDrupalSFDC

About the role

Key responsibilities & impact
  • Work as a Senior Business Analyst with a global agribusiness client
  • Connect business strategy to engineering execution within the North American Seeds Routes to Market digital ecosystem
  • Work across marketing portals, CMS-powered websites, CRM platforms, and analytics solutions
  • Bring digital marketing perspective to challenge assumptions with data
  • Propose ideas around acquisition, activation, and retention
  • Define success through clear objectives and OKRs
  • Act as a strategic partner to the client
  • Work day-to-day with Google Analytics 4, Salesforce Marketing Cloud, Salesforce CRM, and web CMS platforms
  • Translate business vision into technical requirements
  • Produce specifications and actionable documentation

Requirements

What you’ll need
  • 6+ years in IT business analysis, with strong hands-on experience in digital marketing environments
  • Solid digital marketing background, including acquisition, activation, retention funnels and marketing metrics
  • Experience defining objectives and tracking results through OKRs or similar goal-setting frameworks in digital marketing contexts
  • Hands-on experience with Google Analytics 4 and at least one of SFMC, SFDC, or web CMS
  • Background in software development
  • Solid agile skills: backlog grooming, sprint planning, standups, and retrospectives
  • Ability to produce clear, actionable documentation, including user stories, data mapping, process flows, and business rules
  • Fluent English, written and spoken; daily stakeholder interactions are in English
  • Ability to navigate senior, opinionated stakeholders and return with concrete proposals
  • Nice to have: technical knowledge in Drupal, cloud platforms, SFMC, or ETF integrations
  • Nice to have: experience with North American digital marketing strategies or route-to-market setups
  • Nice to have: background in agribusiness, CPG, or agriculture technology
  • Nice to have: familiarity with cross-functional integration testing and QA processes
  • Nice to have: experience using analytics data to inform product decisions
  • Nice to have: exposure to CI/CD environments

Benefits

Comp & perks
  • Health and dental insurance
  • Meal and food allowance
  • Childcare assistance
  • Extended paternity leave
  • Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
  • Profit Sharing and Results Participation (PLR)
  • Life insurance
  • Continuous learning platform (CI&T University)
  • Discount club
  • Free online platform dedicated to physical, mental, and overall well-being
  • Pregnancy and responsible parenting course
  • Partnerships with online learning platforms
  • Language learning platform
  • Inclusion support and workplace accommodations for people with disabilities
  • Dedicated Health and Well-being team, inclusion specialists, and affinity groups