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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Adobe Experience Cloud tools, including Adobe Experience Platform, Adobe Journey Optimizer, and Adobe Target, with a strong focus on data layer definition, audience creation, and journey analytics. Proficient in integrating CRM platforms and REST APIs while ensuring compliance with data governance policies and consent management.
Highest-signal resume keywords
Adobe Experience PlatformAdobe Journey OptimizerAdobe TargetCustomer Journey AnalyticsReal-Time CDP Audience Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Layer DefinitionData Collection StrategyA/B TestingMultivariate TestingData ValidationJavaScriptHTMLCSSSQLREST API Integration
Soft Skills
Technical Documentation SkillsAnalytical SkillsCollaboration
Tools & Technologies
Adobe Experience CloudAdobe Data CollectionAdobe TagsWeb SDKAdobe Experience Manager
Certifications & Qualifications
AEP DeveloperAJOTargetCJA
Industry Keywords
Martech DevelopmentPharmaceutical IndustryHealthcare IndustryConsent ManagementLGPD ComplianceWhatsApp Business API
Tech Stack
Tools & technologiesAEMCloudJavaScriptSQL
About the role
Key responsibilities & impact- Define the data layer and data collection strategy in collaboration with Design and Front-end teams, implementing through Adobe Tags and Web SDK
- Configure Adobe Experience Platform schemas, datasets, identities, batch and streaming ingestion, and data governance policies
- Build Real-Time CDP audiences and activate them across destinations
- Build and maintain Adobe Journey Optimizer journeys for email and WhatsApp, including triggers, conditions, frequency, consent-based suppression, and templates
- Design and structure Adobe Target experiments, including A/B testing, multivariate testing, experience targeting, form-based personalization, and decision scopes
- Create and maintain Customer Journey Analytics reports and workspaces, including marketing channel configurations and calculated metrics
- Develop and maintain CRM and REST API integrations, including data mapping, scheduling, error handling, and reconciliation
- Perform end-to-end validations and data QA for every release
- Provide ongoing platform support and investigate incidents
- Analyze journey and experiment results and propose improvements with Product and Design teams
- Produce technical documentation, event dictionaries, and runbooks
- Support the squad's mid-level developer
- Serve as the go-to technical resource for the client's team
- Ensure audiences and journeys are delivered and validated end-to-end before each release
Requirements
What you’ll need- 5+ years of experience in Martech development or implementation
- At least 2 years working with Adobe Experience Cloud
- Hands-on experience with Adobe Experience Platform (AEP), including schemas, identity, and data ingestion
- Experience with Real-Time CDP audience creation
- Experience with Adobe Journey Optimizer (AJO) email and WhatsApp journeys
- Experience with Adobe Target form-based personalization and decision scopes
- Experience with Customer Journey Analytics (CJA) reporting and marketing channels
- Experience with Adobe Data Collection, Tags, and Web SDK
- Experience integrating CRM platforms and REST APIs
- Experience defining data layers and data collection strategies
- Experience validating implementations using Adobe Experience Platform Debugger and Assurance
- Ability to design and analyze A/B tests, multivariate tests, and experience targeting
- Front-end knowledge sufficient to implement tracking and troubleshoot issues using JavaScript, HTML, and CSS
- Clear technical documentation skills
- Native Portuguese proficiency
- Intermediate-to-advanced English proficiency
- Veeva experience is a strong preference
- Adobe certifications (AEP Developer, AJO, Target, CJA) are nice to have
- Pharmaceutical or healthcare industry experience is nice to have
- Experience with consent management and LGPD compliance is nice to have
- WhatsApp Business API experience within AJO is nice to have
- SQL and AEP Query Service knowledge is nice to have
- Adobe Experience Manager (AEM) or another headless CMS knowledge is nice to have
Benefits
Comp & perks- Health and dental insurance
- Meal and food allowance
- Childcare assistance
- Extended paternity leave
- Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
- Profit Sharing and Results Participation (PLR)
- Life insurance
- Continuous learning platform (CI&T University)
- Discount club
- Free online platform dedicated to physical, mental, and overall well-being
- Pregnancy and responsible parenting course
- Partnerships with online learning platforms
- Language learning platform
- Inclusion support and reasonable accommodations for people with disabilities
- Dedicated Health and Well-being team, inclusion specialists, and affinity groups
