Senior Marketing Analyst

Cia Tradicional de Comércio

. Plan, coordinate, and ensure the execution of marketing and brand initiatives .

Posted 9/19/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing 360° marketing campaigns, managing budgets, and overseeing brand initiatives while ensuring effective communication and collaboration across teams. Proficient in utilizing CRM tools and analyzing marketing performance metrics to drive strategic decisions.

Highest-signal resume keywords

360° Marketing Campaign ManagementBrand Marketing ExpertiseBudget ManagementCRM Tools ProficiencyAgency and Supplier Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign PlanningBrand Strategy DevelopmentMedia PlanningContent ManagementEvent PlanningMarket AnalysisKPI TrackingBudget ControlPaid Media KnowledgeAudiovisual Production

Soft Skills

CollaborationCommunicationNegotiationLeadershipProblem-Solving

Tools & Technologies

ExcelRD StationPower BIGoogle Data Studio

Industry Keywords

AdvertisingMediaContentDesignRetailFood ServiceGastronomyPress RelationsInfluencer MarketingSponsorships

About the role

Key responsibilities & impact

Plan, coordinate, and ensure the execution of marketing and brand initiatives
Serve as the primary point of contact between the company and agencies, production companies, media outlets, and suppliers
Direct briefs, timelines, deliverables, and approvals
Coordinate campaign, content, media, CRM, communications, events, and partnership strategies
Plan, execute, and optimize 360° marketing campaigns, including launches and special projects
Manage paid and earned media planning and purchasing, monitoring investment, negotiations, and performance
Oversee content and social media, ensuring consistency in tone of voice
Plan and monitor CRM initiatives, audience segmentation, and communication journeys
Coordinate press relations and relationships with media outlets
Plan partnerships, sponsorships, and influencer initiatives
Lead event planning and execution
Manage budgets, invoices, contracts, and supplier negotiations
Safeguard the brand’s visual identity, tone of voice, and messaging
Track KPIs, consolidate reports, and present recommendations to leadership
Conduct market and competitive analyses
Collaborate with design, audiovisual, sales, trade marketing, and other teams

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Solid experience in brand marketing, with broad functional expertise
Experience managing agencies and suppliers across advertising, media, content, design, audiovisual production, and events
Hands-on experience planning and executing end-to-end 360° marketing campaigns
Knowledge of paid media and marketing performance metrics
Experience managing budgets and controlling contracts and invoices
Advanced proficiency in Excel
Familiarity with CRM tools such as RD Station and data/reporting platforms such as Power BI or Google Data Studio
Experience in retail, food service, or gastronomy is a plus
Experience organizing events and/or managing press relations is a plus
Experience with audiovisual production, editing, and video is a plus
Intermediate or advanced English is a plus