Webinar & Email Marketing Associate

Ciena

. Own Marketo builds and execution activities for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions .

Posted 9/22/2026full-timeBaltimore • Maryland • United StatesJuniorMid-Level💰 CA$57,800 - CA$92,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketo for building and executing email marketing campaigns and webinars, with a strong focus on quality assurance, stakeholder collaboration, and performance analysis. Proficient in managing multiple timelines and ensuring compliance with email marketing standards.

Highest-signal resume keywords

Marketo ExpertiseEmail Marketing Campaign ManagementWebinar Platform FamiliarityHTML/CSS UnderstandingQuality Assurance Processes

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketoEmail MarketingWebinar ManagementHTMLCSSSegmentationSuppression LogicPersonalization TokensKnakOptimizely CMS

Soft Skills

Organizational SkillsCommunication Skills

Tools & Technologies

ON24Zoom WebinarsZoom EventsMicrosoft Teams

Industry Keywords

Email ComplianceQuality AssurancePerformance MetricsCampaign TimelinesDigital Events

About the role

Key responsibilities & impact

Own Marketo builds and execution activities for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions
Configure and perform quality assurance for Marketo program elements, including smart lists, smart campaigns, tokens, forms, landing pages, send scheduling, suppression logic, and deployment setup
Partner with webinar and email marketing specialists to execute programs in alignment with channel strategy, process standards, and best practices
Coordinate with webinar, event, campaign, and email stakeholders to validate requirements, assets, audience criteria, timelines, approvals, and deployment readiness
Collect and perform first-level analysis of email and webinar metrics and reporting
Review email programs against internal standards and documented quality assurance processes
Complete assigned overflow build and QA activities
Provide day-of-production or technical support for live webinars as required

Requirements

What you’ll need

3+ years using or applying Marketo or a similar marketing automation platform
Experience building or supporting email marketing campaigns, landing pages, forms, and automated marketing programs
Application of email marketing fundamentals, including segmentation, suppression logic, personalization tokens, send scheduling, and compliance requirements
Organizational and communication skills for managing multiple timelines, stakeholder requests, and campaign details while maintaining quality and accuracy
Familiarity with marketing performance data collection, organization, and interpretation for email and webinar metrics
Application of webinar platforms such as ON24, Zoom Webinars, Zoom Events, Microsoft Teams, or similar tools
Experience with Knak or similar block- or template-based WYSIWYG email editors and Optimizely CMS or related content management platforms
Experience supporting webinars, email programs, live events, and digital events
Familiarity with webinar registration workflows, reminder sequences, attendee and no-show follow-up, on-demand promotion, and campaign timelines
Basic understanding of HTML/CSS, email rendering, QA tools, UTM tracking, preference center and unsubscribe requirements, and email compliance practices

Benefits

Comp & perks

Discretionary incentive bonus eligibility for non-Sales employees
Medical, dental, and vision plans
401(K) with company matching (USA)
DCPP with company matching (Canada)
Employee Stock Purchase Program (ESPP)
Employee Assistance Program (EAP)
Company-paid holidays
Paid sick leave
Vacation time
Paid Family Leave and other leaves of absence
Flexible work opportunities
Development opportunities
Meaningful work supporting growth and well-being