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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in field and event marketing, with a strong focus on strategic planning, execution, and performance measurement. Proficient in building scalable marketing programs and leveraging AI-powered tools to enhance campaign effectiveness.
Highest-signal resume keywords
B2B Marketing ExperienceField Marketing Program DevelopmentEvent Marketing ExecutionData-Driven Campaign Performance MeasurementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Campaign ManagementEvent PlanningBudget ManagementPerformance OptimizationMarketing Strategy Development
Soft Skills
Project ManagementCommunication SkillsStakeholder ManagementInfluencing Skills
Tools & Technologies
AI-Powered Marketing ToolsEmerging Marketing Technologies
Industry Keywords
SaaSHigh-Growth TechnologyTrade ShowsIndustry ConferencesCustomer Events
About the role
Key responsibilities & impact- Own and scale Cin7's global field and event marketing program across North America, EMEA, and APAC
- Lead strategy and execution for trade shows, industry conferences, roadshows, customer events, partner activations, webinars, and Cin7-hosted experiences
- Develop integrated pre-event, onsite, and post-event marketing campaigns
- Collaborate with Demand Generation, Product Marketing, Digital Marketing, Customer Marketing, Creative, Sales, Product, Customer Success, Partnerships, and senior leadership
- Align field marketing initiatives with company priorities and go-to-market objectives
- Measure and optimize performance, campaign results, and event ROI
- Manage budgets, agencies, vendors, and event operations
- Explore and adopt AI-powered tools and emerging marketing technologies
- Build scalable programs, optimize processes, analyze results, and improve field and event marketing's contribution to growth
Requirements
What you’ll need- 5-7 years of B2B marketing experience, with significant experience in field marketing, event marketing, or integrated campaign management
- Experience building or scaling field marketing programs within a SaaS or high-growth technology company
- Demonstrated success planning and executing regional events, conferences, customer events, and executive experiences that drive measurable business results
- Experience partnering cross-functionally with Sales, Product, Customer Success, and Marketing teams
- Strategic planning and hands-on execution capabilities
- Excellent project management, communication, and stakeholder management skills
- Ability to influence across all levels of the organization
- Data-driven mindset with experience measuring campaign performance and event ROI
- Willingness to embrace AI and emerging marketing technologies
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401k company match program
- Flexible PTO policy
- Remote work flexibility
- Company-sponsored events
- Diverse and inclusive team environment
