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Cinemark

Programming and Performance Manager

Cinemark

. Lead the annual audience, format, and Film Rental budgeting process, ensuring consistent projections and decision-making support.

Posted 10/15/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Lead the annual audience, format, and Film Rental budgeting process, ensuring consistent projections and decision-making support.
  • Define and oversee the release and ongoing programming strategy for films shown across the circuit, considering potential, cinema profile, historical performance, competition, formats, versions, seasonality, operational constraints, and commercial opportunities.
  • Lead and validate daily, weekly, monthly, and annual audience forecasts using historical data, market behavior, release calendars, advance sales, competition, events, holidays, and consumption trends.
  • Monitor departmental KPIs, market trends, audience behavior, and competitor performance, identifying opportunities and risks.
  • Track the commercial, pricing, and promotional strategies of key competitors.
  • Prepare executive presentations and management reports for the local and international boards.
  • Lead strategic negotiations with content distributors.
  • Lead the strategy and monitoring of alternative content, including concerts, sports, anime, religious content, re-releases, special programming, festivals, and new suppliers.
  • Work in partnership with Operations, IT, Marketing, Planning, and other internal teams.
  • Lead projects to develop and enhance programming tools.
  • Manage, guide, and develop a team of seven.

Requirements

What you’ll need
  • Solid experience in programming, planning, performance analysis, market intelligence, distribution, entertainment, retail, or related fields.
  • Strong analytical skills and proficiency in scenario modeling, historical data analysis, performance metrics, and developing executive recommendations.
  • Advanced Excel skills required.
  • Knowledge of BI tools, especially Power BI and Qlik Sense.
  • Experience with technology projects, process transformation, business requirements definition, testing, and tool implementation is highly desirable and considered a significant advantage.
  • Fluent English required.
  • Advanced Spanish desirable.

Benefits

Comp & perks
  • Transportation allowance or on-site parking
  • Medical insurance
  • Dental insurance
  • Life insurance
  • Meal allowance
  • Cinemark Card (unlimited access to Cinemark cinemas)
  • Hybrid work model: 3 days per week in the office and 2 days per week remotely