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About the role
Key responsibilities & impact- Lead the annual audience, format, and Film Rental budgeting process, ensuring consistent projections and decision-making support.
- Define and oversee the release and ongoing programming strategy for films shown across the circuit, considering potential, cinema profile, historical performance, competition, formats, versions, seasonality, operational constraints, and commercial opportunities.
- Lead and validate daily, weekly, monthly, and annual audience forecasts using historical data, market behavior, release calendars, advance sales, competition, events, holidays, and consumption trends.
- Monitor departmental KPIs, market trends, audience behavior, and competitor performance, identifying opportunities and risks.
- Track the commercial, pricing, and promotional strategies of key competitors.
- Prepare executive presentations and management reports for the local and international boards.
- Lead strategic negotiations with content distributors.
- Lead the strategy and monitoring of alternative content, including concerts, sports, anime, religious content, re-releases, special programming, festivals, and new suppliers.
- Work in partnership with Operations, IT, Marketing, Planning, and other internal teams.
- Lead projects to develop and enhance programming tools.
- Manage, guide, and develop a team of seven.
Requirements
What you’ll need- Solid experience in programming, planning, performance analysis, market intelligence, distribution, entertainment, retail, or related fields.
- Strong analytical skills and proficiency in scenario modeling, historical data analysis, performance metrics, and developing executive recommendations.
- Advanced Excel skills required.
- Knowledge of BI tools, especially Power BI and Qlik Sense.
- Experience with technology projects, process transformation, business requirements definition, testing, and tool implementation is highly desirable and considered a significant advantage.
- Fluent English required.
- Advanced Spanish desirable.
Benefits
Comp & perks- Transportation allowance or on-site parking
- Medical insurance
- Dental insurance
- Life insurance
- Meal allowance
- Cinemark Card (unlimited access to Cinemark cinemas)
- Hybrid work model: 3 days per week in the office and 2 days per week remotely
