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CIRA - Italian Aerospace Research Centre

Marketing Operations Specialist

CIRA - Italian Aerospace Research Centre

. Own and optimize CIRA’s communications and digital technology stack, including CMS, email marketing and automation, CRM systems, membership and election systems, event platforms and advertising tools .

Posted 10/15/2026full-timeOttawa • CanadaMid-LevelSenior💰 CA$80,000 - CA$100,000 per yearWebsite

About the role

Key responsibilities & impact
  • Own and optimize CIRA’s communications and digital technology stack, including CMS, email marketing and automation, CRM systems, membership and election systems, event platforms and advertising tools
  • Serve as the technical expert for digital platforms by troubleshooting issues, configuring functionality, translating business needs into solutions and identifying workflow and capability improvements
  • Support the health and performance of CIRA’s websites in partnership with the web and UX team
  • Perform website maintenance, publishing, accessibility, SEO, metadata management, troubleshooting and ongoing optimization
  • Own digital analytics, tagging and measurement through Google Analytics, Google Tag Manager and Looker Studio
  • Ensure reliable data and actionable insights to improve web and campaign performance
  • Support setup, execution and optimization of digital marketing campaigns, including marketing automation, audience segmentation, lead-generation workflows and campaign tracking
  • Manage integrations between marketing automation and CRM platforms, including HubSpot and Salesforce, to improve lead tracking, attribution, data quality and reporting
  • Collaborate with communications, product marketing, membership, web and UX teams, and external partners to implement improvements and solve technical challenges
  • Help colleagues make effective use of digital tools

Requirements

What you’ll need
  • 5–7 years of experience in digital marketing technology, marketing operations or digital platforms
  • Hands-on experience managing and optimizing digital tools
  • Strong experience administering and configuring CMS, email marketing and automation platforms, CRM systems and other digital technologies
  • Experience supporting digital campaign execution, including marketing automation, audience segmentation, lead generation, tracking and performance optimization
  • Experience with HubSpot, Salesforce or similar platforms, including integrations, lead management, data quality and reporting
  • Strong experience supporting websites, including maintenance, troubleshooting, SEO, accessibility and technical performance optimization
  • Strong knowledge of digital analytics and measurement tools, such as Google Analytics, Google Tag Manager and Looker Studio
  • Ability to turn data into actionable insights
  • Experience working with technology vendors and supporting platform selection, integrations, upgrades and ongoing improvements
  • Strong technical problem-solving skills, sound judgment and ability to translate business needs into practical solutions
  • Ability to collaborate across teams and identify opportunities to improve digital platforms and processes

Benefits

Comp & perks
  • Hybrid work arrangement combining remote and in-office work
  • Ottawa headquarters with regular events and social activities
  • Accommodations available upon request throughout the recruitment, assessment and selection process