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Marketing Operations Specialist
CIRA - Italian Aerospace Research Centre. Own and optimize CIRA’s communications and digital technology stack, including CMS, email marketing and automation, CRM systems, membership and election systems, event platforms and advertising tools .
About the role
Key responsibilities & impact- Own and optimize CIRA’s communications and digital technology stack, including CMS, email marketing and automation, CRM systems, membership and election systems, event platforms and advertising tools
- Serve as the technical expert for digital platforms by troubleshooting issues, configuring functionality, translating business needs into solutions and identifying workflow and capability improvements
- Support the health and performance of CIRA’s websites in partnership with the web and UX team
- Perform website maintenance, publishing, accessibility, SEO, metadata management, troubleshooting and ongoing optimization
- Own digital analytics, tagging and measurement through Google Analytics, Google Tag Manager and Looker Studio
- Ensure reliable data and actionable insights to improve web and campaign performance
- Support setup, execution and optimization of digital marketing campaigns, including marketing automation, audience segmentation, lead-generation workflows and campaign tracking
- Manage integrations between marketing automation and CRM platforms, including HubSpot and Salesforce, to improve lead tracking, attribution, data quality and reporting
- Collaborate with communications, product marketing, membership, web and UX teams, and external partners to implement improvements and solve technical challenges
- Help colleagues make effective use of digital tools
Requirements
What you’ll need- 5–7 years of experience in digital marketing technology, marketing operations or digital platforms
- Hands-on experience managing and optimizing digital tools
- Strong experience administering and configuring CMS, email marketing and automation platforms, CRM systems and other digital technologies
- Experience supporting digital campaign execution, including marketing automation, audience segmentation, lead generation, tracking and performance optimization
- Experience with HubSpot, Salesforce or similar platforms, including integrations, lead management, data quality and reporting
- Strong experience supporting websites, including maintenance, troubleshooting, SEO, accessibility and technical performance optimization
- Strong knowledge of digital analytics and measurement tools, such as Google Analytics, Google Tag Manager and Looker Studio
- Ability to turn data into actionable insights
- Experience working with technology vendors and supporting platform selection, integrations, upgrades and ongoing improvements
- Strong technical problem-solving skills, sound judgment and ability to translate business needs into practical solutions
- Ability to collaborate across teams and identify opportunities to improve digital platforms and processes
Benefits
Comp & perks- Hybrid work arrangement combining remote and in-office work
- Ottawa headquarters with regular events and social activities
- Accommodations available upon request throughout the recruitment, assessment and selection process