Senior Digital Marketing Manager – Americas Resident Shows

Cirque du Soleil Entertainment Group

. Define and lead digital media strategy for Cirque du Soleil's Americas Resident Shows portfolio .

Posted 10/6/2026full-timeLas Vegas • Nevada • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital media strategy, including paid search and social media management, while leading teams and managing multi-million-dollar budgets. Proficient in performance analysis and reporting using tools like GA4 and Google Tag Manager to drive marketing efficiency and revenue growth.

Highest-signal resume keywords

Digital Media StrategyPaid Search ExpertiseLeadership ExperienceBudget ManagementPerformance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingPaid SearchPaid SocialAudience SegmentationConversion OptimizationA/B TestingPerformance ReportingForecastingBidding StrategyCreative Optimization

Soft Skills

LeadershipCommunicationProject ManagementStakeholder ManagementAnalytical Judgment

Tools & Technologies

GA4Google Tag ManagerLooker StudioMicrosoft OfficeGoogle AdsMicrosoft AdsMetaTikTokYouTubeAttribution Pixels

Industry Keywords

Digital MediaPerformance MarketingMulti-Brand ManagementRevenue ManagementMarketing Efficiency

About the role

Key responsibilities & impact

Define and lead digital media strategy for Cirque du Soleil's Americas Resident Shows portfolio
Lead, coach, and develop Digital Marketing Managers
Set expectations, assign show portfolios, manage workload, and ensure consistent performance across markets
Own digital media planning, multi-million-dollar budgets, forecasting, pacing, and allocation recommendations
Establish standards for paid search, paid social, programmatic, display, video, and emerging channels
Review campaign structure, bidding, targeting, audience strategy, creative rotation, and optimization decisions
Build testing roadmaps for creative, messaging, offers, landing pages, audience segmentation, bidding, and channel mix
Analyze campaign, website, ticketing, and sales performance to improve revenue, conversion, and marketing efficiency
Strengthen measurement and reporting across platforms, GA4, Google Tag Manager, Looker Studio, pixels, attribution, and conversion tracking
Partner with marketing, CRM, Social Media, Communications, Creative, Revenue Management, Ticketing, agencies, and Sales teams
Lead relationships with media agencies, platform partners, and vendors
Develop annual digital plans, performance forecasts, executive presentations, business cases, and recommendations
Communicate performance, risks, opportunities, insights, and next steps to teams and leadership
Evaluate emerging platforms, privacy changes, automation, AI solutions, and industry developments
Create scalable processes, documentation, operating rhythms, governance, and quality-control practices; lead special projects

Requirements

What you’ll need

Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field, or an equivalent combination of education and experience
At least 8 years of progressive digital or performance marketing experience
At least 3 years leading people, agencies, or a multi-brand digital media function
Expertise in paid search, including Google Ads and Microsoft Ads
Expertise in paid social across Meta, TikTok, YouTube, and emerging platforms
Experience managing multi-million-dollar digital media budgets
Experience making investment decisions based on ticket sales, revenue, conversion, and return on ad spend
Strong understanding of GA4, Google Tag Manager, Looker Studio, pixels, attribution, audience segmentation, conversion optimization, A/B testing, and performance reporting
Strong analytical and commercial judgment
Leadership, presentation, stakeholder-management, project-management, and communication skills
Experience influencing agencies, partners, and cross-functional teams
Proficiency in Microsoft Office, including Excel and PowerPoint
Ability to manage multiple shows, markets, and deadlines under pressure
Must reside in, or be able to relocate without assistance to, Las Vegas, Nevada
Available to travel regularly to supported markets, including Orlando and Hawai'i
Must have the right to work in the United States, verified through Form I-9 and acceptable identity and work-authorization documentation

Benefits

Comp & perks

Collaborative teams and open, transparent communication
Employee empowerment to use their voices and be themselves
Access to everyone in the organization for development questions and suggestions
Equal opportunity workplace
Permanent/full-time employment