Business Development Representative

Citylitics Inc.

. Conduct strategic research to identify and pre-qualify prospects .

Posted 11/7/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$45,000 - CA$55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SaaS sales through strategic research, prospect targeting, and effective communication. Proficient in utilizing CRM tools like HubSpot and prospecting platforms such as ZoomInfo to drive sales opportunities.

Highest-signal resume keywords

SaaS Sales ExperienceHubSpot CRM ProficiencyProspecting Tools ExpertiseVerbal And Written Communication SkillsResearch And Analysis Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SaaS SalesStrategic ResearchLead QualificationSales ReportingEmail CampaignsProspect TargetingMarket AnalysisCRM Software ProficiencyAttention To DetailCold Calling

Soft Skills

Desire To LearnGoal-Oriented MindsetCollaboration SkillsCommunication Skills

Tools & Technologies

HubSpotZoomInfoLinkedIn Sales Navigator

Industry Keywords

SaaS Business ModelsPublic Sector ExperienceMarket Dynamics

About the role

Key responsibilities & impact

Conduct strategic research to identify and pre-qualify prospects
Conduct cold calls and email campaigns to generate opportunities from target lists
Tailor email pitches and leverage existing collateral to engage potential buyers
Respond to and qualify inbound leads promptly
Generate daily and weekly sales reports and statistics in HubSpot CRM
Develop and execute prospect targeting campaigns
Collaborate with sales and marketing teams on messaging for appropriate sectors and prospects
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, or a related field
At least 6 months of experience in SaaS sales or a customer-facing role within the SaaS industry is highly desirable
Desire to learn, grow, and excel in a SaaS sales environment
Competitive activities participation or demonstrated leadership roles in a goal-oriented environment
Exceptional verbal and written communication skills
Solid understanding of SaaS business models, principles, and market dynamics
Ability to conduct thorough research and analyze SaaS industry trends
Proficiency with CRM software such as HubSpot
Proficiency with prospecting tools such as ZoomInfo or LinkedIn Sales Navigator
Strong attention to detail and ability to maintain accurate CRM records
Public sector/public infrastructure experience is an asset

Benefits

Comp & perks

Uncapped commission structure
Opportunity to make real-world impact on sustainable public infrastructure
Sell a differentiated, data-driven platform
Work at the intersection of infrastructure, scale-up, and data science
Fast-paced environment with minimal corporate bureaucracy
Access to generative AI tools and the company's full data universe
In-role coaching
Skill-based development
Clear internal promotion pathways
Collaborative team environment
Equal opportunity, safe, diverse, and inclusive workplace