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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in operating AI tools for creative generation, managing end-to-end creative processes, and analyzing metrics to drive strategic decisions. Capable of leveraging insights from analytics to optimize marketing strategies and identify new opportunities.
Highest-signal resume keywords
AI Tools UtilizationCreative Strategy DevelopmentAnalytics InterpretationMobile App PromotionMarket Trend Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Production ManagementAI-Generated Content CreationMetrics AnalysisData-Driven Decision MakingFunnel Optimization
Soft Skills
Growth MindsetFlexibilityHands-On AttitudeAnalytical Mindset
Industry Keywords
Web2App FlowMETATarget Audience InvestigationCompetitor Strategy AnalysisCreative Opportunities Identification
About the role
Key responsibilities & impact- Operate AI tools to generate static and video ad creatives
- Curate AI-generated outputs, guide the generation process, and make necessary adjustments
- Manage the creative process end to end from initial idea to final production without designers
- Investigate target audiences, competitor strategies, and current market trends
- Identify new creative opportunities
- Translate experiment outcomes into hypotheses and define subsequent testing initiatives
- Review, interpret, and verify analytics
- Make final strategic decisions based on analytics
- Collaborate daily with the team on acquisition results and business metrics
- Bring new ideas and approaches to achieve team goals
Requirements
What you’ll need- Experience working with mobile apps and building creative strategies for their promotion at scale, specifically focusing on web2app flow and META
- Experience creating creatives from scratch and utilizing AI tools for generation
- Strong understanding of metrics and analysis, with the ability to draw conclusions for further actions
- Growth mindset and extreme flexibility in a fast-changing environment
- Hands-on attitude and willingness to operate tools directly, dig into details, and manage workflows independently
- Strong analytical mindset and ability to process heavy analytics, spot trends, generate actionable insights, and validate AI-driven data
- AI-oriented curiosity and willingness to leverage AI tools to optimize and scale marketing processes
- Previous background in design, such as Graphic Designer, Motion Designer, or Marketing Designer, is a strong plus
- Experience finding new funnels, launching new products to market, and scaling an existing funnel or product is a huge plus
Benefits
Comp & perks- Very warm and friendly working environment
- Flexible working schedule
- 20 days off per year
- 12 sick days paid by the company per year
- Paid national holidays
- Medical insurance
- Health protection programs with COVID-19 and dental coverage
- Continuous professional development and growth opportunities