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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and growth strategies, with a strong focus on performance marketing techniques and AI-driven analytics. Proven ability to manage P&L and drive measurable business impact through continuous experimentation and optimization.
Highest-signal resume keywords
Product Marketing ExperiencePerformance Marketing TechniquesP&L ManagementAI-Driven AnalyticsGrowth Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingA/B TestingData AnalysisPerformance MarketingUser AcquisitionMonetization StrategiesHypothesis GenerationQuantitative ResearchScalable Growth LoopsCustomer Lifecycle Management
Soft Skills
Problem-Solving MindsetFast Decision-MakingAdaptabilityCuriosity
Tools & Technologies
Meta AdsAI ToolsSmart Automation
Industry Keywords
B2C MarketingUS MarketEuropean MarketPerformance MetricsCustomer Acquisition
About the role
Key responsibilities & impact- Own and drive end-to-end creation of new subscription-based solutions, from initial R&D and finding scalable unit economics through scaling product and marketing components
- Orchestrate the full customer lifecycle through the AARRR framework
- Connect performance marketing loops with core product value to achieve key metrics
- Own P&L performance and key growth metrics for new products
- Work deeply with Meta and creative production
- Support and scale user acquisition through smart automation and AI tools
- Build and optimize the web funnel and monetization through continuous hypothesis generation and testing
- Analyze product and marketing performance
- Search continuously for scalable growth loops
Requirements
What you’ll need- Minimum 3 years of experience in product marketing, growth or performance marketing: B2C, Tier-1
- Proven ability to thrive in an AI-driven environment, leveraging a multi-agent approach to cover and orchestrate various aspects of delivery
- Solid understanding of core performance marketing techniques, including a strong grasp of Meta Ads
- Hands-on experience implementing growth marketing strategy for B2C products focused on the US and Europe markets
- Experience owning P&L
- Deep analytical skills: ability to interpret heavy data, validate AI-driven analytics, define insights, and turn them into actions
- Proven track record of designing and executing continuous experiments, A/B tests, and quantitative research
- Business-first mindset driven by measurable impact and business value
- Strong problem-solving mindset and ability to make fast, data-based decisions
- Comfortable working in fast-changing environments and owning projects end-to-end
- AI-oriented curiosity and willingness to leverage AI tools and smart automation
- CV must be submitted in English
Benefits
Comp & perks- Monthly bonus system based on key metrics
- Very warm and friendly working environment
- Flexible working schedule
- 20 days off plus paid national holidays
- 12 sick days paid by the company per year
- Medical insurance
- Health protection programs
- Continuous professional development and growth opportunities