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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing omnichannel marketing campaigns, product launches, and marketing budgets while collaborating with cross-functional teams. Proven ability to mentor junior team members and manage external agency partnerships in the automotive aftermarket industry.
Highest-signal resume keywords
Omnichannel Marketing CampaignsProduct Launch ManagementBudget ManagementTeam LeadershipAutomotive Aftermarket Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingCategory ManagementBrand MarketingDigital Asset ManagementMarketing Tools CreationReturn on Investment TrackingECommerce ExperienceProgram Launch Management
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationMentoring Skills
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
AftermarketBig-Box RetailersCustomer SupportSales CollaborationSponsorship Management
About the role
Key responsibilities & impact- Build and run co-branded, omnichannel marketing campaigns with key Aftermarket retail and distribution partners
- Manage channel marketing budgets and track return on investment, advising leadership on marketing investment
- Create marketing tools, product displays, and digital assets for omnichannel use
- Partner with sales, customer support, marketing, and product development teams to launch new products on time and in line with organizational goals
- Lead and direct marketing briefs and approvals for Aftermarket marketing content
- Manage day-to-day communications and projects with external agency partners
- Provide direction and support for Digital Asset library management
- Support industry and customer events and sponsorships as needed
- May mentor and/or supervise 1-2 marketing coordinators or specialists
Requirements
What you’ll need- 3-5 years in product marketing, product development, category management, brand or channel marketing, or equivalent area
- Bachelor’s degree in Marketing, Business, or related field
- Experience working directly with big-box US retailers, especially club, mass, or auto parts
- Proven track record of managing complex product and/or program launches with multiple internal and external partners
- Strong written and verbal communication skills
- Experience leading, managing, or mentoring junior team members
- Ability to travel (10%)
- Automotive / Aftermarket industry experience preferred
- eCommerce / Direct to Consumer experience a plus
Benefits
Comp & perks- Medical, dental and vision care coverage
- 401(k) savings plan with company matching, starting on date of hire
- Tuition reimbursement
- Perks and discounts
- Parental and caregiver leave programs
- Paid time off
- Flexible spending
- Short- and long-term disability
- Basic life insurance
- Business travel insurance
- Employee Assistance Program
- Full-service cafeteria and workout facility at HQ