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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing complex district sales cycles and building relationships with K-12 education stakeholders. Proven ability to develop data-informed strategies that drive partnerships and exceed sales targets in the education sector.
Highest-signal resume keywords
Complex Sales ManagementK-12 District Sales ExperienceConsultative Sales ApproachExecutive PresenceTerritory Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Pipeline DevelopmentQuota AchievementProcurement NavigationMulti-Stakeholder Decision-MakingMarket Trend Analysis
Soft Skills
Relationship BuildingAdaptabilityCuriosity
Industry Keywords
K-12 EducationFamily EngagementSchool CommunicationDistrict PartnershipsSales Targets
About the role
Key responsibilities & impact- Own and manage complex district sales cycles end-to-end across a designated Top 2K territory
- Build and deepen relationships with Superintendents, Cabinet leaders, Curriculum & Instruction leaders, Technology leaders, and school leadership teams
- Develop data-informed territory and account strategies to drive district partnerships and pipeline growth
- Lead district conversations connecting ClassDojo solutions to family engagement, school communication, student experience, and district priorities
- Navigate district procurement, budgeting, legal, and implementation processes across long sales cycles
- Represent ClassDojo through onsite district visits, conferences, executive meetings, and strategic partnership discussions
- Collaborate with Product, Marketing, Success, Implementation, and Legal teams from initial conversation through implementation and expansion
- Use customer insights, market trends, and competitive intelligence to inform territory strategy and future go-to-market and product direction
- Meet and exceed sales targets while establishing ClassDojo as a trusted long-term district partner
- Travel 25%+
Requirements
What you’ll need- 6+ years building sales pipelines and owning complex sales conversations
- At least 3+ years selling into K-12 districts in the US
- Proven record of consistently hitting and exceeding quota in strategic or enterprise-style sales environments
- Experience navigating complex district buying processes, including multi-stakeholder decision-making, procurement, legal review, and long sales cycles
- Strong executive presence and experience building relationships with Superintendents, Cabinet leaders, and other senior district stakeholders
- Consultative sales approach and ability to align solutions with customer goals
- Ability to adapt quickly and create momentum in ambiguity
- Willingness to spend meaningful time in the field, including travel of 25%+
- Deep curiosity about the K-12 education landscape
- Significant hours overlap with one of the Americas time zones
- Early-stage or high-growth company experience, GTM strategy, or territory-building experience is a plus
- Experience selling classroom communication, family engagement, school climate, or broader district products is a plus
- Strong K-12 district networks are a plus
- Passion for education is a plus
Benefits
Comp & perks- Incentive pay component
- Target sales incentive included in OTE
- Remote work
- Distributed-company flexibility regardless of location, with significant overlap with an Americas time zone
- Equal employment opportunity and disability/special-needs accommodations
