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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in field marketing with a focus on driving pipeline growth through strategic event execution and budget management. Proven ability to collaborate with sales leadership and utilize automation for efficient program management.
Highest-signal resume keywords
Field Marketing ExperienceEvent ExecutionBudget ManagementPipeline ReportingSales Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingPipeline ManagementEvent PlanningTarget List DevelopmentROI AnalysisLead Follow-UpTradeshows ManagementSales EnablementOperational RigorAutomation Tools
Soft Skills
Credibility with SellersCollaborationCommunicationRelationship BuildingFollow-Through
Tools & Technologies
Marketing AutomationEvent Management SoftwareCRM SystemsData Analysis ToolsReporting Tools
Industry Keywords
Sales-Led MotionB2B SalesField MarketingRegional MarketingTradeshowsExecutive EventsPipeline GrowthROI MeasurementTarget-Account StrategyUS Work Authorization
About the role
Key responsibilities & impact- Serve as the “local CMO” for Clay’s AMER West sales region
- Build and own the AMER West field marketing program end to end
- Establish the regional program calendar and target-account list with sales leadership
- Run third-party tradeshows to source net-new pipeline
- Host dinners and executive events to accelerate and expand existing deals
- Allocate event budget with sellers for maximum ROI
- Report sourced pipeline, acceleration and expansion impact, and cost per opportunity
- Equip sales representatives with invite templates and target lists
- Drive follow-up on tradeshow leads through meetings and opportunities
- Maintain planning, pipeline review, and post-event retrospective rhythms with AMER West sales managers and directors
- Partner with the AMER East counterpart on cadence, playbook, and reporting
- Use agents and automation to run programs efficiently
- Help shape future field marketing scope as the team grows
- Report to the Head of Field Marketing
Requirements
What you’ll need- 4–8 years in field or regional marketing at a B2B company with a meaningful sales-led motion
- Experience acting as the marketing lead for a specific sales region, ideally
- Track record of running third-party tradeshows and hosted first-party dinners or executive events, with pipeline results
- Comfort owning a budget and being measured on sourced pipeline, cost per opportunity, and ROI
- Credibility with sellers and sales leaders; ability to gain rep buy-in and follow-through
- Strong event execution at volume while maintaining pipeline focus
- Operational rigor in building target lists, invite plans, and follow-up plays
- AI-forward use of agents and automation to plan, promote, and follow up on programs
- Experience building in Clay strongly preferred
- Legally authorized to work in the US for Clay
- Must not require current or future US work sponsorship
Benefits
Comp & perks- Equity
- Access to world-class coaches specializing in creativity, management, and more
- $1M Scholarship fund for GTME Education (company initiative)
