GTM Engineer – Marketing

Clay

. Build and own top-of-funnel workflow automations, including lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers, and proactive outbound plays .

Posted 10/12/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $150,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations and GTM Engineering, with a strong focus on automation, lead lifecycle design, and data-driven decision-making. Proficient in building and integrating systems to enhance marketing efficiency and effectiveness.

Highest-signal resume keywords

Marketing OperationsGTM EngineeringSalesforce IntegrationMarketing Automation ToolsLead Lifecycle Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PythonJavaScriptSQLTypeScriptLead Scoring ModelsRouting LogicAttribution MetricsDatabase HealthAI-Powered ToolsEvent-Driven Systems

Soft Skills

Effective CommunicationProblem SolvingAdaptability

Tools & Technologies

HubSpotMarketoCustomer.ioBraze6senseDemandbaseClearbitCommon RoomClay

Industry Keywords

RevOpsDemand GenerationWorkflow AutomationData WarehousingBI Tools

Tech Stack

Tools & technologies

JavaScriptPythonSQLTypeScript

About the role

Key responsibilities & impact

Build and own top-of-funnel workflow automations, including lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers, and proactive outbound plays
Partner with Demand Gen, Lifecycle Marketing, and SDR leadership to translate business needs into automation requirements and iterate based on feedback
Own instrumentation behind MQL definitions and the marketing funnel
Build insight layers covering conversion, lead stalls, pipeline-producing sources and campaigns, and qualification criteria
Build lifecycle and handoff logic, routing and assignment rules, follow-up SLAs, and marketing-to-SDR feedback loops
Build tooling that surfaces relevant account and prospect context for SDRs
Extend Clay into new use cases, dogfood new features, and act as a practitioner evangelist of Clay infrastructure and GTM Engineering
Partner with GTM leaders and frontline teams to understand and improve demand motion workflows
Own projects end-to-end from discovery and prototyping through rollout, adoption, and iteration
Identify opportunities to automate, augment, or redesign workflows using AI, data, and systems design
Design systems improving speed, visibility, data quality, and execution across the funnel
Connect systems through APIs, webhooks, integrations, and automation layers
Measure performance, adoption, and business impact, then improve systems over time
Act as an internal thought partner on AI-native GTM systems

Requirements

What you’ll need

At least 6–10 years working in a combination of Marketing Ops, RevOps, GTM Engineering, or another similar applied technical discipline
At least 3 years in Marketing Ops/Demand Gen Ops, GTM Engineering, or equivalent
Experience building, developing, or connecting Salesforce and adjacent GTM systems
Hands-on experience with marketing automation and inbound tooling such as HubSpot, Marketo, Customer.io, or Braze
Experience with intent/enrichment layers such as 6sense, Demandbase, Clearbit, or Common Room
Fluency with lead lifecycle design, scoring models, routing logic, attribution, deliverability, database health, and funnel conversion and velocity metrics
Proven ability to build and problem solve using Python, JavaScript, SQL, or TypeScript
Track record of deploying and building AI-powered internal tools, automations, or agentic workflows
Experience using data warehouses, BI tools, or event-driven systems
Ability to communicate technical topics concisely and confidently with non-technical people and business requirements to technical audiences
Ability to operate effectively in ambiguous and fluid hypergrowth environments
Experience building in Clay as a primary workflow or enrichment layer is highly preferred
Bonus experience in analytics engineering, data science, and/or programming languages
Must be legally authorized to work in the United States
Must be located in the New York tri-state area or planning to relocate within commuting distance
Must be able to work in the office 3+ days a week

Benefits

Comp & perks

Equity
Access to world-class coaches specializing in creativity, management, and more
$1M Scholarship fund for GTME Education (company initiative)
Hybrid work arrangement
Flexible work arrangement with most employees in office 3+ days a week