Product Marketing, GTM

Clay

. Create Clay’s core narrative, messaging frameworks, and competitive battlecards .

Posted 9/15/2026full-timeNew York City • California • United StatesMid-LevelSenior💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing within a B2B SaaS environment, focusing on revenue expansion, customer engagement, and effective communication strategies. Proficient in creating impactful sales messaging and training materials while leveraging AI tools to enhance marketing workflows.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS ExpertiseRevenue Funnel OptimizationExceptional Communication SkillsAI Tool Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging FrameworksCompetitive AnalysisBuyer Persona DevelopmentSales Enablement MaterialsCustomer Expansion StrategiesCase Study DevelopmentSales Messaging SimplificationRevenue Growth InitiativesTraining Program CreationConversion-Focused Messaging

Soft Skills

PrioritizationCollaborationExperimentation Mindset

Tools & Technologies

AI ToolsClay

Industry Keywords

B2BSaaSGTMCXMM-Ent

About the role

Key responsibilities & impact

Create Clay’s core narrative, messaging frameworks, and competitive battlecards
Create and maintain pitch decks, talk tracks, one-pagers, and QBR templates
Build buyer personas, conversion-focused messaging, and competitive analyses
Create training programs, sales assets, and enablement materials for GTM and CX teams
Identify revenue funnel bottlenecks and improve conversion through messaging, collateral, and campaigns
Create programs and materials that drive customer expansion and increased investment in Clay
Develop case studies, success stories, and customer reference programs
Simplify complex topics into memorable, repeatable sales messaging
Integrate AI tools, including Clay, to automate routine tasks and improve Product Marketing workflows
Define Clay’s Product Marketing discipline, hire and mentor additional team members, and work with Sales, Growth, GTMOps, and Enablement
Report to Clay’s Head of Product Marketing

Requirements

What you’ll need

5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
Previous experience in sales and/or revenue-facing roles is nice to have
Strong understanding of customer buying processes, sales processes, revenue expansion, and revenue funnel optimization
Exceptional written and visual communication skills
Proven track record partnering with GTM leaders to build revenue foundations and drive growth initiatives
Ability to prioritize high-impact projects in a dynamic, fast-moving environment
Experimentation mindset for using AI tools, including Clay
Experience partnering with Marketing, Sales, and CX organizations and representing the voice of the customer
Legally authorized to work in the US for Clay

Benefits

Comp & perks

Equity
World-class coaching in creativity, management, and more
$1M Scholarship fund for GTME Education (company initiative)