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Growth Marketing Manager
CLEAResult. Own go-to-market execution and account-based marketing/account-based sales programs for a defined set of target utility accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in account-based marketing and sales programs, with a strong focus on building positioning and messaging for technical offerings. Proven ability to collaborate with sales teams and utilize market intelligence to drive engagement and pipeline impact.
Highest-signal resume keywords
B2B Product Marketing ExperienceAccount-Based Marketing (ABM) Program ManagementPositioning and Messaging DevelopmentSales Enablement Material CreationUtility or Energy Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account-Based Sales (ABS) Program ExperienceEngagement TrackingCampaign DevelopmentMarket ResearchWriting Ability
Soft Skills
Collaboration with Sales StakeholdersThought Leadership
Tools & Technologies
Claude AI ToolingDigital Marketing Tools
Industry Keywords
Utility AccountsEnergy IndustryB2B MarketingComplex Buying Cycles
About the role
Key responsibilities & impact- Own go-to-market execution and account-based marketing/account-based sales programs for a defined set of target utility accounts
- Build positioning, messaging, and value propositions for assigned service lines
- Design and run ABM/ABS programs, including identifying priority accounts with Sales, creating account-specific content and campaigns, and tracking engagement and pipeline impact
- Build sales-enablement materials and training for sales and programs teams
- Partner with Market Intelligence on competitive landscape data and incorporate findings into messaging
- Lead thought-leadership programs including webinars, expert videos, and blogs tied to target-account priorities
- Partner with Digital Marketing, Design, and Content Marketing teams to support ABM/ABS campaigns
- Directly promote CLEAResult solutions and products to target utility accounts in support of solutions and business development goals
Requirements
What you’ll need- 5+ years of B2B product or solutions marketing experience
- Demonstrated experience building positioning and messaging for technical or service-based offerings
- ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking
- Experience marketing into long, complex, committee-driven buying cycles
- Experience working account research and intent data into account strategy
- Strong writing ability; this role writes positioning, it does not only brief it
- Comfort working directly with sales-facing stakeholders on account strategy
- Utility or energy-industry knowledge a plus
- Familiarity with Claude or comparable AI tooling for research, drafting, and campaign production
- Resume
- One writing sample: a positioning document, messaging framework, or sales enablement asset you authored
- An example of one named-account program you ran and what it produced
- If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations
- Applicants must be authorized to work in the country where the position is located without employer sponsorship or support
- Successful hires must pass pre-employment checks
Benefits
Comp & perks- Medical, Dental, and Vision Insurance
- Company-paid health care concierge service
- 401(k) with company match
- Paid vacation, sick, personal and parental leave time
- Paid Volunteer Time
- Employee Recognition Program with gift card redemption
- Employee Assistance Program
- Access to on-demand training courses