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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative concepts and campaigns using generative AI tools, with a strong command of visual language and brand storytelling. Proficient in automating creative workflows and tracking performance metrics to drive data-driven improvements.
Highest-signal resume keywords
Generative AI ToolsPrompt CreationCreative Workflow AutomationCampaign DevelopmentPerformance Metrics Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Visual LanguageBrand StorytellingCampaign DevelopmentPrompt EngineeringA/B TestingCreative Asset GenerationVideo ProductionImage GenerationData-Driven TestingCreative Efficiency Metrics
Soft Skills
Creative AbilityAttention to DetailCollaborationProblem-SolvingCommunication
Tools & Technologies
MidjourneyMagnificGeminiClaudeCRM ToolsSocial Media PlatformsAutomation ToolsCreative AI Tools
Certifications & Qualifications
Generative AI CertificationWorkflow Automation CertificationPrompt Engineering Certification
Industry Keywords
AdvertisingRetail Creative WorkBrand PositioningCreative CampaignsCreative WorkflowsCreative Performance
About the role
Key responsibilities & impact- Develop creative concepts and campaigns aligned with the brief, brand positioning, and brand identity
- Lead the art direction for key visuals and campaign adaptations
- Translate creative concepts into AI prompts and workflows
- Develop and refine advanced prompts for generating images, copy, and videos
- Build and maintain a prompt library aligned with the brand book and tone-of-voice guidelines
- Generate artwork, key visual variations, and creative assets using generative AI
- Create and maintain automated workflows for adapting assets by format, channel, and audience
- Develop and curate performance copy for A/B testing in CRM, paid media, and push notifications
- Produce simple videos, synthetic UGC, and animations for social media and paid media
- Review AI-generated deliverables, identifying inconsistencies, brand deviations, and hallucinations
- Serve as the operational guardian of the brand’s tone of voice
- Identify and automate operational bottlenecks in the creative workflow
- Track creative performance alongside the Growth team and propose data-driven tests and formats
- Structure and report creative efficiency metrics
- Document learnings, build automation playbooks, and lead internal forums on creative AI
- Monitor creative AI tools and recommend strategic adoption based on cost-benefit analysis
Requirements
What you’ll need- Strong experience in advertising and retail creative work, with a portfolio demonstrating concept and campaign development
- Strong command of visual language, composition, brand storytelling, and 360° campaign development
- Creative ability and expertise to develop campaign solutions before operating the tools
- Bachelor’s degree or equivalent higher education qualification
- Hands-on experience with generative AI image and video tools such as Midjourney, Magnific, or similar platforms
- Hands-on experience with AI text tools such as Gemini, Claude, or similar platforms
- Proficiency in prompt creation, with the ability to adjust instructions for brand consistency
- Experience automating creative workflows
- Ability to track creative performance metrics and propose data-driven improvements
- Nice to have: courses or certifications in Generative AI, Workflow Automation, and/or Prompt Engineering
Benefits
Comp & perks- Food/Meal Allowance: BRL 1,100.00 per month, credited to a Flash card
- Remote Work Allowance: BRL 149.00 per month, credited to a Flash card
- Flexible Benefits: BRL 200.00 per month, credited to a Flash card
- Busonauta Viajante: BRL 2,000.00 per year for purchasing intercity bus tickets through the app or website
- Transportation allowance
- Parking
- SulAmérica health insurance: no copay and no monthly premium
- Bradesco dental insurance
- Childcare assistance for mothers and fathers
- 6-month maternity leave and 30-day paternity leave
- Life insurance
- Wellhub and TotalPass
- Annual profit-sharing bonus
- Birthday day off
- Petlove benefits partnership
- Pharmacy allowance
- Assistance for employees with children with disabilities
- Partnerships with educational and leisure institutions
