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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive communication and growth strategies across multiple brand channels, leveraging data analysis to inform decision-making and optimize performance. Proven ability to manage agencies and ensure brand consistency while driving engagement and conversion.
Highest-signal resume keywords
Growth MarketingData AnalysisBrand StrategyAgency ManagementTesting and Experimentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingConversion Rate OptimizationData InterpretationHypothesis StructuringSuccess Metrics Definition
Soft Skills
Excellent Writing SkillsStrong Aesthetic JudgmentProactive Problem Solving
Tools & Technologies
Meta AdsTikTok AdsSocial Listening ToolsWebsite AnalyticsBlog Analytics
Industry Keywords
RetailE-commerceBrand NarrativeCommunication StrategyGrowth Strategy
About the role
Key responsibilities & impact- Design and lead the communication and growth strategy for the brand’s owned channels: website, blog, Instagram, TikTok, and YouTube
- Connect each initiative to clear business objectives: acquisition, engagement, conversion, or retention
- Propose, structure, and execute tests and experiments involving formats, offers, content mechanics, and channels
- Define hypotheses and success metrics, interpret results, and recommend what should be scaled
- Analyze Meta Ads and TikTok Ads metrics, website and blog analytics, and social listening tools
- Turn data into actionable diagnoses and recommendations
- Direct agencies and creative, design, and media squads
- Ensure deliverables align with the brand strategy and the objectives of each asset
- Ensure consistency of tone and visual identity across institutional, conversion, customer service, and entertainment content
- Translate data and opportunities into action plans prioritized by impact and effort
- Balance the commercial calendar, campaigns, and seasonality with the team’s production capacity
- Ensure consistent functional and emotional communication across all channels
Requirements
What you’ll need- Previous experience in a senior marketing, strategy, communications, planning, or growth role
- Proven experience with testing and experimentation (growth marketing, CRO, or similar)
- Ability to structure hypotheses, define success metrics, interpret results, and decide what to scale
- Strong analytical skills, with the ability to interpret data from multiple sources and turn numbers into strategic business decisions
- Experience orchestrating multiple brand channels under a unified strategy
- Experience directing or managing agencies and external vendors
- Excellent writing skills, strong aesthetic judgment, and the ability to build and maintain a consistent brand narrative
- Proactive approach to working in a challenging environment, proposing solutions that unite institutional and transactional objectives
- Preferred: experience in retail/e-commerce or fast-growing environments (scale-ups)
- Preferred: familiarity with Meta Ads, TikTok Ads, and social listening tools
Benefits
Comp & perks- Meal and food allowance: BRL 1,100.00/month credited to a Flash card
- Home office allowance: BRL 149.00/month credited to a Flash card
- Flexible benefits: BRL 200.00/month credited to a Flash card
- Busonauta Viajante: BRL 2,000.00/year for purchasing intercity bus tickets through the app or website
- Transportation allowance
- Parking
- SulAmérica health insurance: no copay and no monthly premium
- Bradesco dental insurance
- Childcare assistance for mothers and fathers
- 6 months of maternity leave and 30 days of paternity leave
- Life insurance
- Wellhub and TotalPass
- Annual profit-sharing bonus
- Birthday day off
- Petlove partnership
- Pharmacy assistance
- Assistance for children with disabilities
- Partnerships with educational and leisure institutions