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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end go-to-market processes, including product launches and strategic email communications. Proficient in using data analytics to drive marketing decisions and improve campaign performance across multiple regions.
Highest-signal resume keywords
Product MarketingMarketing AutomationBraze Email CampaignsCopywriting SkillsGoogle Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementEmail Best PracticesHTMLLiquidData Analysis
Soft Skills
Effective CommunicationAnalytical MindsetBias For ActionCollaborationAdaptability
Tools & Technologies
BrazeGoogle AnalyticsSnowflakeLookerSalesforce
Industry Keywords
B2B SaaSEdTechCustomer SuccessLifecycle Email CampaignsMulti-Region Marketing
About the role
Key responsibilities & impact- Own the end-to-end go-to-market process for product releases and features across AU, UK and US
- Create launch plans, timelines and launch tiers
- Coordinate Product, Engineering, Sales, Customer Success and Marketing teams
- Deliver internal enablement for customer-facing teams
- Shape positioning and messaging for new features for teachers, school leaders and administrators
- Create release notes, in-product messages, launch emails, help centre and website updates, blog posts and social copy
- Own the ClickView newsletter across AU, UK and US, including planning, copy, build, QA, sending and reporting
- Plan, build and send lifecycle email campaigns in Braze, including onboarding, activation and re-engagement campaigns
- Build email templates, automations, segmentation and dynamic content
- Deliver strategic email communications such as product announcements and important customer updates
- Track launch and campaign performance in Braze and Google Analytics
- Run A/B tests and use results to improve campaigns and processes
- Maintain and improve established processes and campaigns during maternity cover
Requirements
What you’ll need- 4+ years in product marketing, marketing automation or growth marketing, ideally in B2B SaaS or EdTech
- Hands-on experience running product launches or a GTM process, including internal enablement and external communications
- Hands-on experience with Braze, including building templates, automations and dynamic content for high-engagement email campaigns
- Strong copywriting skills for different audiences
- Good understanding of email best practice and performance metrics
- Analytical mindset and ability to derive insights from data to inform decisions and improve experiments
- Ability to work closely with product engineers, content managers, sales and marketing
- Ability to get up to speed quickly and respond to changing priorities
- Ability to communicate effectively across teams and seek different perspectives
- Bias for action, ownership and urgency in progressing projects
- Passion for using data to inform and improve work
- Experience writing HTML and Liquid for email (nice to have)
- Google Analytics or similar website analytics platform experience (nice to have)
- Experience with Snowflake, Looker or Salesforce (nice to have)
- Experience marketing to schools, teachers or educators (nice to have)
- Experience running communications across multiple regions or time zones (nice to have)
Benefits
Comp & perks- Extra paid wellbeing and volunteering leave to care for yourself and others
- Flexible working hours and arrangements to accommodate different working preferences and personal situations
- 100 days working from a different location for up to 100 calendar days per year
- Access to a wide range of discounts to support wellbeing and financial health
- L&D budgets and professional opportunities available
- Wellbeing policy and EAP access
- Regular socials, conferences and free snacks
- Amazing harbour front office views
