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Direct Response Media Buyer
Clients Blackbox, Inc.. Own a portfolio of client accounts and serve as the primary point of contact .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client accounts and executing Meta advertising campaigns, with a strong focus on performance tracking, optimization, and client communication. Capable of translating complex data into actionable insights for non-technical clients while ensuring retention and growth.
Highest-signal resume keywords
Meta AdvertisingClient Account ManagementPerformance TrackingConversion TrackingLead Generation Campaigns
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ExperienceCampaign OptimizationAudience TargetingBid StrategiesCreative TestingAd Copy DevelopmentTroubleshooting TrackingZapier AutomationCalendly IntegrationData Analysis
Soft Skills
Strong CommunicationOrganizationProblem-SolvingDetail-OrientedAccountability
Tools & Technologies
Meta PixelsConversion EventsAdvertising PlatformsClient SystemsLead-Routing Workflows
Industry Keywords
Financial Services MarketingLead-Generation CampaignsVideo Sales Letter MarketingHigh-Ticket FunnelsDirect-Response Advertising
About the role
Key responsibilities & impact- Own a portfolio of client accounts and serve as the primary point of contact
- Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate campaign data into clear, actionable recommendations for non-technical clients
- Build client relationships supporting retention, renewals, and referrals
- Proactively solve account issues to support stability and growth
- Build, launch, and optimize Meta campaigns for lead generation and appointment booking
- Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables
- Monitor performance daily and adjust campaigns based on cost-per-appointment and other key metrics
- Diagnose underperforming campaigns and develop improvement strategies
- Test audiences, messaging, and creative
- Contribute to ad copy and campaign messaging
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Resolve technical issues between advertising platforms and client systems
- Monitor tracking and lead flow proactively
- Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention
Requirements
What you’ll need- 4+ years of hands-on paid media experience, with a strong focus on Meta advertising
- Experience simultaneously managing multiple client accounts and leading client-facing conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, and problem-solving skills
- Preferred: Financial services marketing
- Preferred: Lead-generation and appointment-setting campaigns
- Preferred: Video sales letter marketing
- Preferred: High-ticket or considered-purchase funnels
- Preferred: Direct-response advertising
- Ability to investigate issues, determine necessary changes, and act
- Ability to be accountable for results and explain performance clearly to non-technical clients
- Organized and detail-oriented, with the ability to move quickly across multiple accounts
Benefits
Comp & perks- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus