Director of Demand Generation

Clients Blackbox, Inc.

. Own a portfolio of client accounts and serve as the primary strategic point of contact .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $90,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing client accounts and leading strategic conversations, with a strong focus on performance marketing and direct-response copywriting. Proficient in optimizing Meta campaigns for lead generation and appointment booking while utilizing data-driven insights to enhance creative strategies.

Highest-signal resume keywords

Meta Advertising ManagementDirect-Response CopywritingCampaign Performance OptimizationConversion Tracking and PixelsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceCampaign ManagementCreative Concept DevelopmentPerformance ReportingTesting Strategy Development

Soft Skills

Strong CommunicationAnalytical SkillsProblem-Solving SkillsOrganizational Skills

Tools & Technologies

Meta CampaignsCalendly IntegrationsZapier AutomationsAI Tools for Copy Development

Industry Keywords

Financial Services MarketingLead GenerationAppointment SettingDirect-Response AdvertisingHigh-Ticket Funnels

About the role

Key responsibilities & impact

Own a portfolio of client accounts and serve as the primary strategic point of contact
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate performance data into clear recommendations and strategic decisions
Build strong client relationships that support retention, renewals, and referrals
Proactively identify and address account risks and opportunities
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
Manage budgets, audiences, bid strategies, account structure, and creative testing
Monitor daily performance against cost-per-appointment and other key acquisition metrics
Diagnose underperforming campaigns and determine where changes are most likely to improve results
Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Write direct-response ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, offers, and messaging variations for testing
Use performance data to generate new creative and messaging hypotheses
Collaborate with video editors and provide clear creative direction
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Set up and troubleshoot tracking, Meta pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead-routing workflows
Identify and resolve technical issues between advertising platforms and client systems
Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

Requirements

What you’ll need

5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
Proven ability to manage campaigns toward defined performance targets while supporting client retention
Strong direct-response copywriting skills, including ad copy and scripts
Experience developing and testing creative concepts, hooks, angles, and messaging
Experience with conversion tracking, pixels, and basic marketing automation
Strong communication, organization, analytical, and problem-solving skills
Preferred: Financial services marketing
Preferred: Lead-generation and appointment-setting campaigns
Preferred: Video sales letter marketing
Preferred: High-ticket or considered-purchase funnels
Preferred: Performance marketing agency experience
Preferred: Direct-response advertising

Benefits

Comp & perks

Paid Time Off, including vacation, sick time, and public holidays
Training & Development
Work From Home
Flexible Schedule
Performance Bonus