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Lead Media Buyer
Clients Blackbox, Inc.. Own a portfolio of client accounts and serve as the primary strategic point of contact .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client accounts and leading strategic conversations, with a strong focus on performance marketing, direct-response copywriting, and campaign optimization. Proficient in leveraging data to drive decision-making and enhance client retention through effective communication and relationship-building.
Highest-signal resume keywords
Meta Advertising ManagementDirect-Response CopywritingCampaign Performance OptimizationConversion Tracking and AutomationClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ExperiencePerformance ReportingCreative Concept DevelopmentLead Generation CampaignsVideo Sales Letter MarketingTesting StrategiesAd CopywritingAudience ManagementBudget ManagementAnalytical Skills
Soft Skills
Strong CommunicationOrganizational SkillsProblem-Solving Skills
Tools & Technologies
Meta PixelsCalendly IntegrationsZapier AutomationsAI Tools for Copy Development
Industry Keywords
Financial Services MarketingCompliance-Sensitive AdvertisingHigh-Ticket FunnelsPerformance Marketing Agency ExperienceDirect-Response Advertising
About the role
Key responsibilities & impact- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build client relationships supporting retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
- Build, launch, and optimize Meta campaigns for lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other acquisition metrics
- Diagnose underperforming campaigns and determine performance improvements
- Develop testing strategies across audiences, offers, messaging, creative, and campaign variables
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Generate new creative and messaging hypotheses using performance data
- Collaborate with video editors and provide creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Resolve technical issues between advertising platforms and client systems
- Evaluate media, messaging, tracking, and lead flow to identify funnel problems
- Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention
Requirements
What you’ll need- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
- Financial services marketing preferred
- Lead-generation and appointment-setting campaigns preferred
- Video sales letter marketing preferred
- High-ticket or considered-purchase funnels preferred
- Performance marketing agency experience preferred
- Direct-response advertising preferred
- Upper compensation range candidates must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels
- Upper compensation range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from creative contributions
- Experience in financial services, RIA marketing, and compliance-sensitive advertising strongly preferred
Benefits
Comp & perks- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus