Senior Demand Generation Manager

Clients Blackbox, Inc.

. Own a portfolio of client accounts as the primary strategic point of contact .

Posted 10/21/2026full-timeRemote • Texas • United StatesSenior💰 $90,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing client accounts and developing performance-driven Meta advertising campaigns, with a strong focus on direct-response copywriting and strategic decision-making based on performance data. Proven ability to optimize lead generation and appointment-setting strategies while maintaining client relationships and retention.

Highest-signal resume keywords

Meta Advertising ManagementDirect-Response CopywritingCampaign Performance OptimizationClient Relationship ManagementConversion Tracking and Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperiencePerformance ReportingCreative Concept DevelopmentTesting Strategy DevelopmentAd CopywritingVideo Sales Letter ScriptsAudience ManagementBudget ManagementAnalytical SkillsProblem-Solving Skills

Soft Skills

Strong CommunicationOrganization Skills

Tools & Technologies

Meta PixelsCalendly IntegrationsZapier AutomationsAI Tools for Copy Development

Industry Keywords

Financial Services MarketingLead GenerationAppointment SettingPerformance Marketing AgencyCompliance-Sensitive Advertising

About the role

Key responsibilities & impact

Own a portfolio of client accounts as the primary strategic point of contact
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate performance data into clear recommendations and strategic decisions
Build client relationships supporting retention, renewals, and referrals
Identify and address account risks and opportunities
Build, launch, and optimize Meta campaigns for lead generation and appointment booking
Manage budgets, audiences, bid strategies, account structure, and creative testing
Monitor daily performance against cost-per-appointment and other acquisition metrics
Diagnose underperforming campaigns and determine performance improvements
Develop testing strategies across audiences, offers, messaging, creative, and campaign variables
Write direct-response ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, offers, and messaging variations for testing
Generate new creative and messaging hypotheses from performance data
Collaborate with video editors and provide creative direction
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Set up and troubleshoot tracking, Meta pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead-routing workflows
Resolve technical issues between advertising platforms and client systems
Evaluate media, messaging, tracking, and lead flow to identify funnel problems
Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention

Requirements

What you’ll need

5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
Proven ability to manage campaigns toward defined performance targets while supporting client retention
Strong direct-response copywriting skills, including ad copy and scripts
Experience developing and testing creative concepts, hooks, angles, and messaging
Experience with conversion tracking, pixels, and basic marketing automation
Strong communication, organization, analytical, and problem-solving skills
Preferred: Financial services marketing
Preferred: Lead-generation and appointment-setting campaigns
Preferred: Video sales letter marketing
Preferred: High-ticket or considered-purchase funnels
Preferred: Performance marketing agency experience
Preferred: Direct-response advertising
Upper compensation range candidates must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels
Upper compensation range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from creative contributions
Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred

Benefits

Comp & perks

Paid Time Off, including vacation, sick time, and public holidays
Training & Development
Work From Home
Flexible Schedule
Performance Bonus