Senior Manager, Paid Media

Climate First Bank

. Own day-to-day paid media strategy, planning, buying, execution and optimization across paid search and paid social .

Posted 11/1/2026full-timeRemote • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy, execution, and optimization across platforms such as Google Ads, Microsoft Advertising, and Meta. Proficient in campaign architecture, audience targeting, and performance analysis to drive conversion and lead generation.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads ExpertiseMicrosoft Advertising ProficiencyCampaign ArchitectureBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialKeyword StrategyBidding OptimizationConversion TrackingSearch-Query AnalysisAudience TargetingQuantitative AnalysisCampaign OptimizationLead Generation

Soft Skills

Clear CommunicationCollaborationAnalytical ThinkingProblem SolvingFeedback Provision

Tools & Technologies

Meta Ads ManagerLinkedIn AdsGA4ExcelDashboard ToolsSalesforceUTMsCRM Data

Industry Keywords

BankingFintechLendingBSAAMLCIPOFACCompliance

About the role

Key responsibilities & impact

Own day-to-day paid media strategy, planning, buying, execution and optimization across paid search and paid social
Translate growth objectives into channel plans, campaign architecture, audience and keyword strategies, budgets, forecasts and tests
Build, traffic, launch and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn and other approved platforms
Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs and platform settings
Monitor performance and optimize bids, budgets, keywords, search terms, audiences, placements, creative rotation and landing-page strategy
Build a continuous testing roadmap to improve conversion, acquisition economics and lead and customer quality
Manage daily and monthly pacing, forecast spend and outcomes, identify risks and recommend reallocations
Maintain visibility into committed, actual and projected media investment with Marketing Operations and Finance
Ensure conversion tracking, UTMs, audience logic and reporting are reliable
Analyze funnel performance, CPL, CAC, ROAS, conversion quality and other business outcomes
Translate findings into clear actions for leadership and channel partners
Brief Creative on channel needs and provide evidence-based feedback on messages, formats and assets
Partner with Social, CRM, web, product, sales and business-line teams on campaigns, landing experiences, lead handling and measurement
Follow bank policies, privacy requirements, platform rules, fair-lending considerations and brand-safety standards
Partner with Compliance, Legal, IT and subject-matter experts to ensure targeting, claims, disclosures, data use and campaigns are accurate, approved, secure and responsible

Requirements

What you’ll need

5+ years of progressive paid media experience
Direct ownership of paid search and paid social strategy, buying, execution and optimization
Bachelor’s degree in marketing, advertising, business, analytics or a related field, or equivalent education and experience
Advanced hands-on command of Google Ads and Microsoft Advertising
Expertise in campaign architecture, keyword strategy, match types, search-query analysis, negative keywords, bidding, quality signals, extensions and conversion optimization
Deep experience with Meta Ads Manager
Hands-on experience with LinkedIn and other relevant platforms
Strong audience strategy, prospecting, retargeting, creative-format, platform-learning and lead-generation/conversion-objective knowledge
Quantitative and financial acumen, including budget management, forecasting and acquisition-economics evaluation
Proficiency with platform reporting, GA4, UTMs, conversion tracking, Excel and dashboard tools
Comfort partnering on pixels, tags, CRM data, Salesforce and offline conversion feedback
Structured testing experience with clear hypotheses, success criteria and learning agendas
Banking, fintech, lending or regulated-category experience valued but not required
Ability to learn complex products and work with Compliance and subject-matter experts
Ability to communicate clearly with senior leaders and specialists
Ability to stay informed and compliant with BSA, AML, CIP and OFAC regulatory policies
Ability to perform essential functions including sitting, talking, hearing and occasionally lifting up to 20 lbs.
Authorization to work in the U.S. as confirmed through E-Verify

Benefits

Comp & perks

Annual bonus, incentives and equity may be available
100% employer-paid medical, dental and vision insurance for employees; employer contribution for dependents
Health Savings Account (HSA)
Free telemedicine access via Teladoc
401(k) with 6% employer match and no vesting period
Employee stock options
Exclusive employee banking perks
0% financing for employee solar loans
Employee-only mortgage product with exclusive interest rates and terms
0% financing for eligible electric vehicles (EVs)
Referral incentives
2–4 weeks of vacation based on officer level plus additional tenure-based time
64 hours of paid sick time for all full-time employees
Company-paid life insurance
Short- and long-term disability insurance
Voluntary life, accident and critical illness coverage
Employee Assistance Program (EAP) with free counseling, legal and financial services
Reasonable accommodation considered on a case-by-case basis