Product Marketing Manager

Clio - Cloud-Based Legal Technology

. Lead go-to-market and product adoption efforts for product portfolios .

Posted 10/8/2026full-timeToronto • CanadaJuniorMid-Level💰 CA$101,200 - CA$137,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including go-to-market strategies, product adoption, and customer engagement. Proficient in using analytics to inform marketing initiatives and enhance product positioning in the SaaS and legal technology sectors.

Highest-signal resume keywords

Product Marketing ExperienceSaaS Release MarketingAnalytics Platform ProficiencyStrong Writing SkillsCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningFeature LaunchesMarketing Performance TrackingMarket Research

Soft Skills

Strong CommunicationCollaborationStrategic ThinkingTactical ThinkingWork Structuring

Tools & Technologies

Analytics Platforms

Industry Keywords

SaaSAI-DrivenLegal TechnologyCustomer SuccessCompetitive Intelligence

About the role

Key responsibilities & impact

Lead go-to-market and product adoption efforts for product portfolios
Develop positioning and messaging, new feature launches, adoption programs, and internal team enablement
Partner with product team counterparts to bring new features to market
Enable sales, marketing, support, customer success, revenue operations, and other internal teams to communicate product benefits
Create product messaging, campaigns, and differentiation strategies
Build and execute tactical marketing plans to increase product and feature adoption and support retention
Engage customers to gain product feedback and perspective
Collaborate with customer insights, customer marketing, competitive intelligence, and cross-functional teams on market research
Build experiments, test theories, and share learnings
Use data, customer feedback, prospect understanding, and market/competitive intelligence to develop and implement initiatives
Track and report marketing performance and KPIs while monitoring product-line performance metrics

Requirements

What you’ll need

At least 2-4 years of experience in product marketing
Experience in SaaS release marketing
Previous experience working in a high-velocity, AI-driven SaaS company
Ability to use analytics platforms and insights to inform program strategies and audience segmentation
Strong writing skills and ability to tell compelling stories
Ability to balance strategic and tactical thinking
Ability to structure work and prioritize opportunities
Strong communication and collaboration skills
Experience in the legal or legal technology industry is a bonus

Benefits

Comp & perks

Competitive, equitable salary
Top-tier health benefits
Dental insurance
Vision insurance
Hybrid work environment
Flexible time off policy, with an encouraged 20 days off per year
$2000 annual counseling benefit
RRSP matching
RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years