Senior Customer Marketing Manager – Adoption & Engagement

Clio - Cloud-Based Legal Technology

. Craft and execute customer marketing strategies that drive product adoption and customer engagement .

Posted 10/22/2026contractToronto • CanadaSenior💰 CA$110,300 - CA$149,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS customer marketing, focusing on AI-driven strategies to enhance product adoption and customer engagement. Proficient in leveraging data analytics to inform marketing decisions and optimize performance metrics.

Highest-signal resume keywords

B2B SaaS Customer MarketingAI-Powered Marketing AutomationSalesforceHubSpotProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingPredictive ScoringJourney AutomationEngagement MetricsData Analysis

Soft Skills

Exceptional Communication SkillsRelationship-BuildingProblem-SolvingCross-Functional CollaborationAdaptability

Tools & Technologies

PendoDeetoAsana

Industry Keywords

Customer EngagementMarketing StrategiesProduct AdoptionContent CreationProgram Performance

About the role

Key responsibilities & impact

Craft and execute customer marketing strategies that drive product adoption and customer engagement
Architect systematic, AI-driven journey frameworks mapping behavior-based customer paths from onboarding through expansion
Define triggers, next-best-action logic, and ownership across Marketing, Sales, and Customer Success
Plan and run webinars, social content, community posts, and other marketing tactics
Drive awareness of new product features and accelerate adoption of value-driving functionality
Partner with Product Marketing to translate roadmap releases into customer-facing adoption campaigns
Build AI into the customer engagement operating model, including signal detection and next-step decisions
Define and track marketing-specific engagement and adoption metrics
Monitor and analyze program performance metrics
Provide actionable insights and data-driven recommendations for improvement

Requirements

What you’ll need

5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation
Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools
Exceptional written and verbal communication skills with the ability to create engaging content
Excellent relationship-building skills and a strong positive attitude
Expertise with Salesforce, HubSpot, Pendo, Deeto, or similar sales and marketing tools
Strong problem-solving skills and willingness to roll up your sleeves and get stuff done
Proven cross-functional collaboration skills with sales, customer success, and marketing teams
Strong project management skills and comfort with Asana or other project management tools
Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
Strong analytical skills and ability to use data to inform decision-making and strategy development

Benefits

Comp & perks

Competitive, equitable salary
Top-tier health benefits, dental, and vision insurance
Hybrid work environment
Flexible time off policy, with an encouraged 20 days off per year
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Accessibility accommodations during the recruitment process