Senior Product Marketing Manager, Lifecycle, Consumer Education

. Own retention end to end, including activation, onboarding, engagement, renewal, dunning, involuntary-churn recovery, save flows and winback .

Posted 10/15/2026full-timeNew York City • New York • United StatesSenior💰 $150,000 - $175,000 per yearWebsite

Tools & technologies

SQL

Key responsibilities & impact

Own retention end to end, including activation, onboarding, engagement, renewal, dunning, involuntary-churn recovery, save flows and winback
Rebuild existing retention programs and create new programs using a documented experiment cadence
Own consumer education through onboarding sequences, feature-adoption journeys, in-app guidance, tutorials, explainer videos, email courses and help-center content
Drive adoption of data removal, identities, Call Guard, Cloaked Pay and future products
Own upsell and expansion across email, push, SMS and in-app communication surfaces
Drive monthly-to-annual conversion, plan-tier upgrades, add-ons, and family and multi-user plan expansion
Partner with product on in-app surfaces and with growth on pricing and packaging tests
Run consumer trust programs including transparency reporting, security and policy updates, proactive incident communication and non-manipulative messaging standards
Build lifecycle programs for enterprise customers, including onboarding, seat activation, admin and end-user education, adoption reporting, renewal and expansion communications, reference and advocacy programs
Own the lifecycle stack, including Customer.io segmentation, journeys, templates, QA, email and SMS deliverability, consent and preference management, data integrations and lifecycle dashboards
Supply customer stories and retention and trust proof points to PR and brand
Collaborate with CX, product, finance, sales, legal, account owners and engineering

What you’ll need

6–8 years in lifecycle, CRM, retention, or customer marketing at a consumer subscription or app business
Prosumer or B2B customer-marketing experience is ideal
Comfortable with product analytics and SQL
Ability to build cohorts and dashboards
Experience designing experiments with control groups and sound denominators
Strong customer-facing writing and editing skills
Ability to explain complex privacy features to non-technical customers
Understanding of activation and habit loops
Ability to read feature specifications and map adoption journeys
Experience working with product and engineering on in-app surfaces, events and triggers
Experience owning a marketing automation platform, including deliverability, consent and data integrations
Ability to scope engineering work required for lifecycle journeys
Experience collaborating across CX, product, finance and sales
Fluent with AI tools such as Claude and ChatGPT
Customer.io or comparable marketing automation experience
PostHog or comparable product analytics experience
SQL and a BI tool such as Omni or comparable
Experience with in-app messaging and guidance tools such as Appcues or Pendo
Help-center and support tooling experience such as Intercom
Short-form video and screen-capture production using tools such as Loom or Descript
Light Figma experience for email and in-app layouts
Familiarity with the privacy/identity competitive set and B2B customer-marketing motions is a plus
Being a Cloaked user is a plus

Comp & perks

Equity
Bonus
Medical, dental and vision insurance with Cloaked covering the majority of employee premiums
Company-paid basic life insurance
401(k) with company match
Flexible work arrangements and ability to work remotely as needed
Home office stipend
New company laptop and other role-dependent technology
Competitive PTO, floating holidays and sick days
Paid parental leave for birth, adoption or foster placement
Monthly wellness and meals stipend
Lunch and coffee during the workday
Unlimited professional development fund
Conference and industry event attendance
Team outings and social events
Drinks, snacks and kitchen amenities in the office