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About the role
Key responsibilities & impact- Own go-to-market narrative for every product and feature launch across consumer, enterprise, and new product lines
- Develop positioning, messaging, launch plans, in-app and app-store copy, enterprise sales launch materials, and sequencing across owned, earned, and paid channels
- Partner with product and engineering from specification through launch
- Own messaging architecture across product lines and audiences including consumers, CISOs, and investors
- Connect the enterprise and consumer stories into one platform narrative
- Extend the platform narrative to new product lines before launch
- Own the recurring consumer feature-release property, including cadence, editorial format, naming, and branding
- Produce the Build in Public and founder content program across leadership, product, and engineering on X, LinkedIn, and other channels
- Ghostwrite content in leaders’ voices
- Create working demos, teardown videos, interactive explainers, architecture and security-posture explainers, integration walkthroughs, technical one-pagers, and AI-built working prototypes
- Make the product understandable to consumers and enterprise security buyers
Requirements
What you’ll need- 3–4 years in product marketing, product management, developer relations, solutions engineering, technical content strategy, or an operator role at a software company serving both consumers and businesses
- Privacy, security, identity, fintech, or AI experience is a strong plus
- Technical depth through a CS or engineering background, or equivalent proven depth
- Ability to read code, PR diffs, and architecture documents
- Ability to understand data brokers, telephony, call screening, and payment tokenization, or learn them quickly
- Ability to explain a security posture to a CISO’s team
- Ability to build working demos and prototypes with AI coding tools
- Experience running product launches end to end and demonstrating awareness or adoption results
- Exceptional writing across launch posts, founder posts, demo scripts, and research reports
- Comfortable ghostwriting in another person’s voice
- Experience building or materially growing an audience on X, LinkedIn, YouTube, or Reddit without a paid budget
- Self-directed and fast-paced
- Engineer’s curiosity and storyteller’s instinct
- Comfortable working on a small team and shipping publicly
- Familiarity with Figma/FigJam, PostHog or comparable product analytics, short-form video and screen-capture production, Webflow, B2B enablement formats, Reddit, Discord, and creator platforms is a bonus
- Security and identity domain fluency, privacy/identity competitive-set familiarity, or being a Cloaked user with a strong category perspective is a plus
- Must be local to NYC or open to relocating to NYC for onsite collaboration
- Must address U.S. employment authorization or immigration sponsorship requirements
Benefits
Comp & perks- Equity
- Bonus
- Medical, dental and vision insurance with Cloaked covering the majority of employee premiums
- Company-paid basic life insurance
- 401(k) with company match
- Flexible work arrangements and ability to work remotely as needed
- Home office stipend
- New company laptop and other technology depending on the role
- Competitive PTO, floating holidays and sick days
- Paid parental leave for birth, adoption, or foster placement
- Monthly wellness and meals stipend
- Lunch and coffee during the workday
- Unlimited professional development fund
- Conference and industry event attendance
- Team outings and social events
- Kitchens stocked with drinks and snacks