Global GTM Lead – Microsoft Alliance

Cloud Software Group

. Lead and execute the strategic partnership between Citrix and Microsoft .

Posted 9/25/2026full-timeRemote • United StatesSenior💰 $152,626 - $228,940 per yearWebsite

Tech Stack

Tools & technologies

AzureCitrixCloud

About the role

Key responsibilities & impact

Lead and execute the strategic partnership between Citrix and Microsoft
Drive joint go-to-market strategy, customer expansion, marketplace adoption, product initiatives, executive engagement, marketing, and field alignment
Serve as the primary liaison between Citrix and Microsoft
Influence revenue growth, accelerate cloud adoption, enable Microsoft and Citrix sellers, and execute joint business plans
Lead end-to-end alliance GTM strategy, execution, and operations
Prioritize enterprise opportunities and drive revenue through Microsoft field engagement and joint sales motions
Lead annual business planning, executive business reviews, quarterly business reviews, and monthly business reviews
Develop and manage annual business plans, growth initiatives, and alliance objectives
Align Citrix executives, product teams, sales leadership, marketing, and Microsoft stakeholders
Own executive dashboards, scorecards, pipeline reviews, forecasting, performance reporting, stakeholder mapping, governance frameworks, and action tracking
Develop, track, and report alliance KPIs, including revenue influence, Azure consumption, Marketplace performance, co-sell activity, customer adoption, migration outcomes, and executive engagement
Deliver enablement programs, workshops, and GTM guidance for seller engagement
Monitor partnership health, identify risks and growth opportunities, and provide recommendations
Drive Azure Marketplace adoption and manage incentive programs, sponsorships, funding opportunities, and co-sell benefits
Activate Microsoft field teams around Citrix priorities and strategic accounts
Collaborate on assets, events, customer programs, customer references, success stories, analyst engagements, and executive communications
Present at industry events, customer workshops, and alliance forums
Support regional sales leadership meetings, pipeline management, dashboards, reporting, resource support, and field sales enablement
Coordinate cross-functional stakeholders across sales, marketing, product, engineering, finance, and operations
Prepare executive presentations, strategic updates, QBRs, EBRs, account reviews, business cases, win stories, and annual operating plans
Align Microsoft and Citrix product roadmaps and drive integration, innovation, and joint solution development
Advocate for customer and Microsoft requirements in product planning and track adoption metrics and usage telemetry

Requirements

What you’ll need

Master of Business Administration or equivalent practical experience
At least 10 years of proven success in global technology partner management, go-to-market (GTM), and partner sales leadership
Experience working directly with enterprise customers, Cloud Service Providers, C-level executives, and sales leadership teams
Familiarity with enterprise global IT software industry sales and operations, competitive landscapes, and cloud marketplace business models
Experience developing GTM strategy and co-sell programs with the largest hyperscalers
Experience planning and executing multi-year partner sales and product agreements
Ability to influence and work collaboratively across matrix organizations and cross-functional teams, including sales, product, and marketing
Exceptional communication skills and executive presence
Demonstrated capability to lead cross-functional strategic initiatives and drive execution in a matrix environment
Comfort operating in fast-paced, ambiguous environments across time zones while maintaining focus on measurable outcomes
Willingness to travel as required to support partner and business priorities

Benefits

Comp & perks

Annual bonus eligibility for certain roles
Sales incentives depending on the applicable plan, role, and individual performance
Healthcare benefits
Life insurance
Disability benefits
401(k) plan
Company 401(k) match
Reasonable accommodation during the application process