Marketing Data Analyst – Contract

Coalition Technologies

. Run end-to-end funnel and campaign analysis across Coalition’s insurance and security businesses .

Posted 11/2/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in B2B marketing analytics with a strong focus on funnel analysis, performance metrics, and data-driven decision-making. Proficient in synthesizing data from various sources to provide actionable insights and recommendations for marketing and sales alignment.

Highest-signal resume keywords

B2B Marketing AnalyticsLookerSalesforceGoogle AnalyticsFunnel Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalysisData-Backed RecommendationsPerformance MetricsAttribution ConceptsMetric Definitions

Soft Skills

Verbal CommunicationVisual Communication

Tools & Technologies

MarketoOutreachChillipiperAd Platforms

Industry Keywords

Funnel LeakageChannel PerformanceSales Engagement DataData IntegritySelf-Service Reporting

About the role

Key responsibilities & impact

Run end-to-end funnel and campaign analysis across Coalition’s insurance and security businesses
Identify funnel leakage, channel performance, and recommended changes
Provide data-backed recommendations to campaign managers, growth leads, and marketing leadership
Synthesize CRM, marketing automation, advertising, web analytics, and sales engagement data
Escalate upstream data issues to Data Engineering, Data Science, or Sales Operations
Design measurement frameworks, define metrics, set benchmarks, and align marketing and sales on standards
Own the analytical narrative for monthly CMO Data Reviews and quarterly Marketing and GTM QBRs
Design and maintain weekly, monthly, and quarterly performance dashboards
Maintain metric definitions and tracking integrity and build self-service reporting
Serve as the primary liaison between Marketing, Data Engineering, Data Science, and Sales Operations

Requirements

What you’ll need

5+ years of experience in B2B marketing analytics
Experience with Looker
Active usage and understanding of Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and Ad Platforms
Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity)
Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership

Benefits

Comp & perks

Remote-first work culture
Inclusive culture
Equal employment opportunity
Reasonable accommodations for qualified individuals with disabilities