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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise sales within the Retail and Consumer Goods sector, with a strong focus on managing complex sales cycles and fostering relationships with C-level stakeholders. Proficient in creating RCG-specific business plans and delivering professional after-sales support.
Highest-signal resume keywords
Enterprise Sales ExperienceSalesforce Delivery ProcessBusiness AcumenCustomer Relationship Lifecycle ManagementTrade Promotion Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingPipeline ManagementBusiness Plan CreationSOW DevelopmentDigital Transformation Sales
Soft Skills
Trust BuildingMentoringConsultative Gravitas
Tools & Technologies
Salesforce
Industry Keywords
RetailConsumer GoodsOmnichannel CommerceUnified Shopper Data StrategiesIn-Store Compliance
About the role
Key responsibilities & impact- Engage C-level stakeholders to win enterprise retail and consumer goods new-logo accounts
- Create business plans accounting for RCG-specific market drivers
- Unearth new opportunities through industry networking at NRF, Groceryshop, Shoptalk, outbound calls, and emails
- Manage the customer relationship lifecycle from prospecting through contract execution and project completion support
- Lead discovery conversations to uncover business goals and technical initiatives Coastal can deliver
- Present products and services aligned with customer goals and objectives
- Provide professional after-sales support
- Maintain forecasting and pipeline management practices
- Mentor and grow junior Business Development resources and support the Business Development team
- Engage Salesforce RCG-focused RVPs and AEs to drive co-prime opportunities
- Partner with Coastal Business Unit Leadership to align business development with project delivery
- Work with the team to create estimates aligned with customer requirements and deliverables
- Create and deliver SOWs covering project scope, objectives, requirements, professional fees, and assumptions
- Travel up to 50% to support sales cycles and close business
Requirements
What you’ll need- Accomplished enterprise sales experience focused on the Retail & Consumer Goods (RCG) vertical
- Authentic exposure to the enterprise Salesforce delivery process
- Technical fluency, consultative gravitas, and business acumen
- Ability to build trust quickly with C-level stakeholders
- Ability to safeguard project margins and close multi-million-dollar digital transformations
- Experience engaging senior executives across enterprise accounts, including global consumer brands, enterprise retailers, and national distributors
- Ability and desire to personally generate net-new sales opportunities through outbound calls, emails, and networking
- Experience managing complex sales cycles and the entire customer relationship lifecycle
- Experience creating RCG-specific business plans involving Trade Promotion Management (TPM/TPO), retail execution and in-store compliance, omnichannel commerce, and unified shopper data strategies
- Ability to lead discovery conversations, present products and services, manage forecasts and pipelines, mentor Business Development resources, create estimates, and deliver SOWs
- Willingness to travel up to 50% as needed
- Bachelor’s Degree preferred, or equivalent experience
- Experience as a Salesforce Consultant, preferably at an implementation partner
Benefits
Comp & perks- Flexible working hours with an emphasis on a life-work balance
- Remote flexible work
- Unlimited Paid Time Off (RTO)
- 401K with Company Match
- Medical, Vision, & Dental coverage
- Competitive quarterly bonus opportunities
- Continuing education and certification reimbursements, specifically within the Salesforce and Snowflake ecosystems
- Occasional in-house competitions with spot bonuses
- Flexible and fun team culture
- Frequent team and culture activities, virtual & in-person, including Lunch and Learns, Happy Hours, team-building events
- Monthly All-Hands calls
- Open-door leadership policy with access to mentorship and guidance
- Opportunities for accelerated growth, networking, and career guidance and support
- Trust, transparency and respect across all levels of the company