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Growth Automation, AI Content Engineer – RevOps
Cobalto Talent. Build, operate, and scale automated B2B customer acquisition systems .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and scaling automated B2B customer acquisition systems, utilizing advanced tools like Make.com and GoHighLevel for marketing automation. Proficient in leveraging Generative AI for content production and optimizing digital advertising campaigns across platforms such as Meta and LinkedIn.
Highest-signal resume keywords
Growth MarketingMarketing AutomationGenerative AI ToolsMake.com ExpertiseMeta Ads Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Automated B2B Customer Acquisition SystemsGenerative AI ToolsMake.com WebhooksGoHighLevel WorkflowsMeta Business ManagerAPI IntegrationsPrompt EngineeringAd Copy GenerationCPA and ROAS UnderstandingTechnical Troubleshooting
Soft Skills
Analytical SkillsProblem-Solving SkillsAdaptabilityExecution SpeedResults-Driven Mindset
Tools & Technologies
GoHighLevelMake.comMeta AdsAirtableSoftrStripeClaudeGPT-4HeyGenCapCut Pro
Industry Keywords
Performance MarketingMarketing TechnologyLead GenerationConversion RatesSales FunnelsAutomated Lead NurturingDigital PresenceHigh-Value MeetingsB2B MarketingFast-Paced Environment
About the role
Key responsibilities & impact- Build, operate, and scale automated B2B customer acquisition systems
- Transform advertising budgets into high-value meetings and scale digital presence through AI
- Produce, edit, and scale social media videos and creatives using generative AI tools, prompts, and dynamic templates
- Architect and optimize landing pages, Stripe-integrated paywalls, booking calendars, and automated email/SMS nurturing sequences in GoHighLevel
- Qualify and route prospects without human intervention
- Design and maintain Make.com webhooks and automations connecting Meta Ads, GoHighLevel, Airtable/Softr, and external APIs
- Manage Meta and LinkedIn Ads using CPA and ROAS targets
- Implement performance-based campaign shutdown and scaling rules using daily data
- Apply structured context to Claude and GPT-4 for mass ad copy, personalized prospecting emails, and data extraction
- Automate and package repetitive business tasks, leaving humans as system architects and optimizers
Requirements
What you’ll need- 3+ years of experience in Growth Marketing, Marketing Automation, Performance Marketing, or Marketing Technology
- Proven experience building and scaling automated B2B customer acquisition systems
- Strong hands-on experience with Generative AI tools for video, audio, image, and text production
- Advanced proficiency in Make.com or expert-level Zapier, including webhooks, JSON manipulation, iterators, routers, and conditional logic
- Demonstrated experience operating GoHighLevel, including workflows, pipelines, triggers, calendars, and marketing automation
- Strong experience managing Meta Ads campaigns for lead generation and conversion through external funnels
- Technical knowledge of Meta Business Manager, Meta Pixel, Conversions API, and custom conversion events
- Experience building and optimizing landing pages, sales funnels, booking calendars, and automated lead nurturing sequences
- Experience integrating Meta Ads, GoHighLevel, Airtable, Softr, Stripe, and external APIs
- Ability to design, implement, and troubleshoot webhooks, API integrations, and automated data flows
- Experience developing AI-powered content at scale using HeyGen, CapCut Pro, ElevenLabs, Midjourney, DALL-E, or similar platforms
- Strong knowledge of Prompt Engineering and practical experience using ChatGPT, Claude, or GPT-based models
- Experience generating and optimizing ad copy, personalized outreach emails, and automated content using AI
- Strong understanding of CPA, ROAS, conversion rates, and lead acquisition costs
- Ability to manage and optimize multiple campaigns, automation workflows, and acquisition systems simultaneously
- Strong technical troubleshooting skills involving API integrations, webhook failures, JSON structures, and data synchronization issues
- Strong analytical, technical, and problem-solving skills
- High level of autonomy, ownership, adaptability, and execution speed
- Ability to thrive in a fast-paced, high-performance environment with constantly evolving priorities
- Results-driven mindset prioritizing automation, scalability, efficiency, and revenue generation over vanity metrics
- Bilingual communication skills in English and Spanish are desirable
Benefits
Comp & perks- Full-time employment
- Remote work from Mexico