Director, Product Marketing

Code for America

. Drive product marketing across Code for America's full product portfolio, from early-stage tools to mature products .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $143,884 - $176,138 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including go-to-market strategy, messaging development, and performance measurement. Proven ability to lead teams, manage complex projects, and engage diverse stakeholders while maintaining a commitment to mission-driven work.

Highest-signal resume keywords

Product Marketing StrategyGo-To-Market ExecutionPlain-Language MessagingData-Driven Decision MakingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentSuccess Metrics DefinitionExperiment DesignDemand GenerationSEO AcquisitionConversion Data AnalysisCampaign ManagementClient EngagementStakeholder Influence

Soft Skills

Excellent Writing SkillsCuriosity About AI ToolsBuilding TrustAdaptability in Ambiguous Environments

Tools & Technologies

CRM ToolsHubSpotAirtableData Analysis ToolsOutreach Toolkits

Industry Keywords

Nonprofit ExperienceGovernment ExperienceConsumer RegulationMultilingual CampaignsCommunity Engagement

About the role

Key responsibilities & impact

Drive product marketing across Code for America's full product portfolio, from early-stage tools to mature products
Lead go-to-market strategy and execution across institutional partners and end users
Define product positioning, messaging, target audiences, channels, sequencing, and adoption strategies
Write and guide plain, accessible messaging for people navigating complex systems
Build and own go-to-market plans for each product
Coordinate product launches and align product readiness, messaging, and distribution
Develop proof points including case studies, usage data, and client/partner stories
Build toolkits, templates, and core messaging for Outreach and frontline teams
Define success metrics, design experiments, and use adoption, engagement, and conversion data to refine strategy
Brief, direct, and evaluate specialist or contractor execution across paid, search, and SEO channels
Partner with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science
Build trust and shared context across a maturing function
Manage contractors or agencies supporting demand generation and specialized execution
Set expectations and review external work quality
Engage in ad hoc projects and initiatives as needed

Requirements

What you’ll need

8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy
Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve
Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth
Demonstrated ability to translate strategy into shipped, measurable results
Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately
Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities
Working fluency in paid, search, and SEO acquisition and demand-generation channels
Experience defining success metrics, designing experiments, and translating data into strategic recommendations
Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders
Excellent writing skills, including adapting messages for clients and government or institutional partners
Curiosity about emerging AI tools and commitment to using them responsibly and effectively
Deep commitment to Code for America's mission
Full-time residence in the United States
Spanish-language fluency or experience overseeing multilingual campaign materials is a bonus, not required
Experience in nonprofit, government, or sensitive regulated consumer categories is a bonus
Familiarity with CRM and partner-tracking tools such as HubSpot and Airtable is a bonus

Benefits

Comp & perks

Leadership and teammates who share a strong work ethic and values, and who respect and care for one another
A collaborative, cross-functional, hardworking, and joyful environment
Laptop provided
One-time $700 payment for remote environment setup; $200 stipend and up to $500 reimbursement, in accordance with equipment policy
Cell phone and/or internet reimbursement of $50 per month
$500 annual professional development stipend, prorated at time of hire
Up to $500 of professional development funds can be rolled over each year, up to a maximum of $1000
Training and guidance for staff required to utilize AI, plus opportunities to gain AI-related skills
100% employer match on the first 3% of 401(k) contributions
Additional 50% match on contributions between 3% and 5% after 3+ years of service, up to 5% employer contribution
At least one no-cost health insurance option for full-time employees for employee-only coverage
Minimum 80% of dependent coverage costs
Remote work across the US
Open personal time off, minimum 14 paid holidays, and organization-wide closure from Christmas Day through New Year's Day
Paid sick time, up to 96 hours annually
17 weeks of paid parental and family leave
3 weeks of paid sabbatical after 5 years of service