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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid social creative strategy, including the ability to connect creative decisions to business outcomes and manage complex testing frameworks. Proven track record in leading client relationships and mentoring teams to drive strategic success across multiple platforms.
Highest-signal resume keywords
Paid Social Creative StrategyClient Relationship ManagementCreative Testing FrameworksPerformance Metrics AnalysisTeam Leadership and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingAd FormatsCreative Testing FrameworksPersona DevelopmentPerformance Data AnalysisClient-Facing PresentationsCreative Strategy DevelopmentCampaign OptimizationPaid Media ManagementAI Tools Utilization
Soft Skills
Communication SkillsStakeholder ManagementPresentation SkillsMentoring SkillsCollaboration
Tools & Technologies
MetaTikTokSnapPinterestAI Tools
Industry Keywords
Creative StrategyPaid SocialPerformance MetricsClient PresentationsRetail Creative Experience
About the role
Key responsibilities & impact- Set the creative strategy vision across a portfolio of midsize accounts
- Own paid social creative strategy, including ad formats, personas, messaging angles, and hook frameworks
- Drive creative performance across Meta, TikTok, Snap, Pinterest, and other paid social platforms
- Design and operate complex paid social testing agendas and calendars
- Manage, mentor, and develop a small team of strategists and designers
- Lead client presentations and serve as the senior client-facing voice for creative strategy
- Build trusted advisor relationships with clients
- Connect creative decisions to business outcomes and steer creative roadmaps
- Use performance metrics including thumbstop, CTR, ROAS, and CPA to generate insights and actions
- Oversee the quality of strategies, briefs, hooks, headlines, and scripts
- Champion AI tools and workflows for research, concepting, copywriting, and variation development
- Collaborate with media, analytics, and account teams from brief to launch
- Stay current on paid social trends, platform updates, ad formats, and competitor creative
Requirements
What you’ll need- 6+ years of experience in paid social creative strategy and copywriting
- Demonstrated mastery of paid social creative strategy across Meta, TikTok, Snap, and Pinterest
- Experience working on large-spend accounts with $500K+ per month in paid media
- Experience managing or mentoring strategists, designers, or other creatives
- Track record of growing team members’ skills and output
- History of leading client relationships and driving midsize or larger accounts to strategic success
- Deep experience building and operating structured creative testing frameworks and calendars across multiple accounts
- Ability to read performance data and turn it into actionable creative recommendations
- Extensive experience building and presenting client-facing decks
- Working knowledge of ad formats, creative testing frameworks, and persona development
- Hands-on experience using AI tools in a strategic or creative workflow
- Excellent presentation, communication, and stakeholder management skills
- Experience pitching prospective new clients
- Background check required for candidates who receive an offer
- Google creative experience, retail creative experience (nice to have)
Benefits
Comp & perks- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off
- Holidays
- Quarterly Company “Recharge” Days
- Holiday closure in December
- Sabbatical opportunities
- Ongoing learning and development opportunities
- Transparent DEIB practices
- Remote-first workplace designed to support flexibility and connection
- Bonus based on company and client success
