Associate Director, Paid Social

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. Independently lead paid social strategy, performance, and client relationships across a portfolio of accounts .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $113,000 - $134,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid social strategy and performance, with a strong focus on client relationships and full-funnel media planning. Proven ability to mentor teams, optimize campaigns, and deliver data-driven recommendations across various paid social platforms.

Highest-signal resume keywords

Paid Social StrategyClient Relationship ManagementPerformance OptimizationECommerce KPIsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationCreative StrategyAudience StrategyAttributionPerformance MeasurementTechnical TroubleshootingData AnalysisFull-Funnel StrategyPaid Social Platforms ExpertiseExcel Pivot Tables

Soft Skills

Exceptional CommunicationMentoringStrategic ThinkingProblem SolvingAccountability

Tools & Technologies

MetaTikTokPinterestSnapchatYouTubeRedditGA4NorthbeamTriple Whale

Industry Keywords

ECommerceCPGROASCACLTVBrand LiftSales LiftIncrementalityPerformance-Driven StrategiesMedia Planning

About the role

Key responsibilities & impact

Independently lead paid social strategy, performance, and client relationships across a portfolio of accounts
Oversee full-funnel media planning, creative strategy, testing, measurement, and ongoing optimization
Serve as the senior paid social expert and trusted strategic advisor for assigned clients
Lead strategic conversations, navigate performance challenges, and deliver proactive, data-backed recommendations
Audit accounts, build campaigns, troubleshoot technical issues, diagnose performance trends, and implement optimizations
Lead, mentor, and develop senior strategists and media buyers
Establish clear expectations, provide actionable feedback, and foster accountability and continuous improvement
Ensure operational excellence across campaign activation, QA, pacing, budget management, reporting, and client communication
Proactively identify risks and resolve challenges before escalation
Collaborate with Paid Social Directors and cross-functional teams on creative innovation, testing strategies, and measurement best practices
Contribute insights and knowledge sharing across the broader paid social practice

Requirements

What you’ll need

6+ years of paid social experience
Agency experience independently leading strategy, performance, and client relationships across multiple accounts
Strong background working with eCommerce and/or CPG brands
Proven track record developing and executing full-funnel, performance-driven paid social strategies
Expertise in customer acquisition, creative effectiveness, audience strategy, testing, optimization, and measurement
Experience with eCommerce KPIs such as ROAS, CAC, and LTV and/or CPG measurement approaches such as brand lift, sales lift, and incrementality
Advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok
Strong working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging platforms
Ability to independently build and optimize campaigns, audit account structures, troubleshoot technical issues, and develop actionable performance strategies
Proven experience managing and mentoring paid social teams
Exceptional written, verbal, and presentation skills
Experience independently leading client relationships and delivering strategic recommendations
Strong understanding of creative strategy, testing methodologies, attribution, and performance measurement
Advanced Excel skills, including required pivot tables
Experience with eCommerce analytics and attribution platforms such as GA4, Northbeam, or Triple Whale is preferred
Relevant platform certifications are a plus
All candidates who receive an offer must successfully complete a background check

Benefits

Comp & perks

Remote-first workplace designed to support flexibility and connection
Comprehensive medical, dental, and vision benefits
Generous retirement program
Thoughtful parental leave and return-to-work program
Flexible Time Off
Sabbatical opportunities
Paid holidays
Quarterly Company “Recharge” Days
Holiday closure in December
Ongoing learning and development opportunities
Transparent DEIB practices
Company bonus based on company and client success