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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategy, brand positioning, and account-based marketing, with a strong ability to connect marketing initiatives to pipeline and revenue outcomes. Proven track record in developing thought leadership and executing high-impact marketing programs in fast-paced environments.
Highest-signal resume keywords
B2B Marketing ExperienceBrand PositioningAccount-Based MarketingThought Leadership DevelopmentExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyPipeline MeasurementEvent StrategyStorytellingProprietary Research
Soft Skills
Exceptional CommunicationBias Toward ActionEntrepreneurial Mindset
Tools & Technologies
PR ToolsMarketing Automation PlatformsAnalytics Tools
Industry Keywords
B2B MarketingProfessional ServicesAgency ExperienceDigital MarketingPerformance Marketing
About the role
Key responsibilities & impact- Define and evolve Code3’s positioning and go-to-market narrative
- Identify market topics Code3 should own and build thought leadership and proprietary IP
- Build executive visibility programs for Code3 leaders and subject matter experts
- Define priority accounts and audiences with Growth leadership and build an account-based marketing strategy
- Develop marketing programs that create and accelerate pipeline, measuring awareness, engagement, account penetration and marketing-influenced revenue
- Create an events and experiences strategy including executive dinners, roundtables, webinars, partner programming and industry moments
- Turn client work, platform relationships and expertise into stories, case studies, awards, PR opportunities and co-marketing programs
- Own the marketing strategy, annual plan and budget
- Lead a lean internal team and external partners across PR, research, events, design and production
- Establish priorities and operating rhythms and build the marketing organization over time
- Report to the Chief Revenue Officer and collaborate with Growth, executive leadership and senior subject matter experts
Requirements
What you’ll need- BA or BS degree
- 10+ years of B2B marketing experience, ideally within an agency, consultancy, technology company, or other high-consideration professional services business
- Experience building or significantly evolving a brand and marketing function
- Strong understanding of how B2B marketing creates demand and influences complex sales cycles
- Demonstrated ability to connect marketing strategy to pipeline and commercial outcomes
- Strong brand and positioning instincts
- Experience developing thought leadership, proprietary research, executive visibility, account-based marketing, events, PR, partnerships and paid distribution
- Experience partnering closely with Sales, Growth or Business Development teams
- Exceptional writing, storytelling, communication and executive presence
- Bias toward action and comfort operating in an entrepreneurial, fast-moving environment with a lean team
- Agency experience highly valued, particularly within media, digital, creative, performance marketing or technology-enabled agencies
- Successful completion of a background check required for all candidates receiving an offer
Benefits
Comp & perks- Remote-first workplace designed to support flexibility and connection
- Comprehensive medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return-to-work program
- Flexible Time Off
- Sabbatical opportunities
- Paid holidays
- Quarterly Company “Recharge” Days
- Holiday closure in December
- Ongoing learning and development opportunities
- Transparent DEIB practices
