Head of Paid Search

. Set the vision and roadmap for Code3’s paid search practice .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $134,500 - $185,000 per yearWebsite

Key responsibilities & impact

Set the vision and roadmap for Code3’s paid search practice
Establish points of view, standard operating procedures and quality standards across Google and Microsoft
Improve account performance, meet client goals and identify growth opportunities
Translate AI, automation and changing search behavior developments into practical guidance
Connect paid search with Creative, Commerce, Paid Social, Measurement and Client Partnership
Own paid search performance across the client portfolio
Advise senior clients and serve as an escalation point
Provide strategic oversight and hands-on-keyboard support for select large or complex accounts
Oversee planning, execution and measurement and translate performance into recommendations
Partner on account strategy, executive relationships, retention and expansion
Grow the paid search portfolio through retention, expansion and new business
Lead paid search strategy for audits, pitches and prospect conversations
Own the Google partnership and build relationships with Microsoft and other partners
Manage staffing, utilization, revenue and profitability with agency leadership
Build market presence through content, case studies and public speaking
Lead and grow an initial team of five
Own hiring, coaching, performance management and career development
Build training and operating rhythms
Plan staffing and capacity
Foster curiosity, collaboration, ownership and continuous improvement

What you’ll need

8+ years of paid search experience, including substantial agency experience and deep expertise across Google Ads and Microsoft Advertising
3+ years leading paid search professionals, including hiring, coaching and performance management
Track record of improving account performance, meeting client goals, retaining and expanding business, and addressing risks early
Experience advising senior clients and leading new-business audits, pitches and strategic presentations
Strong measurement fluency, including conversion tracking, GA4, attribution, incrementality and experimentation
Strong business acumen across practice revenue, profitability, staffing and capacity planning
Experience building effective processes, quality standards and team training
Ability and willingness to work directly in platform on select accounts
Excellent written, verbal and presentation skills
Relevant Google Ads and Microsoft Advertising certifications, or ability to complete them shortly after joining
Strongly preferred: experience with product feeds, Merchant Center and Shopping optimization
Strongly preferred: experience across both ecommerce and lead-generation clients
Strongly preferred: experience with GEO, AI search or answer engines and their impact on consumer discovery
Strongly preferred: established relationships with Google, Microsoft or relevant technology partners
Successful completion of a background check required for candidates who receive an offer

Comp & perks