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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid social campaigns across multiple platforms, with a strong focus on data analysis, reporting, and client communication. Proficient in utilizing tools like Google Sheets and Excel for data visualization and insights generation.
Highest-signal resume keywords
Paid Social Buying ExperienceCampaign ManagementData Analysis and VisualizationClient Communication SkillsDigital Marketing Certifications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationBudget ManagementData HygienePerformance InsightsExcel ReportingLooker DashboardsPivot TablesCampaign QASocial Media StrategyPaid Social Trends
Soft Skills
Attention to DetailProject ManagementVerbal CommunicationWritten Communication
Tools & Technologies
Google SheetsMicrosoft ExcelLooker
Certifications & Qualifications
Meta Blueprint Buying CertificationTikTok Media Buying CertificationGoogle Analytics Certification
Industry Keywords
Social PlatformsCampaign StrategyAwareness ObjectivesConsideration ObjectivesConversion Objectives
About the role
Key responsibilities & impact- Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
- Collaborate with the team on media planning to support client and campaign strategy
- Manage campaign budget pacing and execute bid adjustments as needed
- Perform campaign QA on own campaigns, ad sets, and ads, as well as those built by other team members
- Build and deliver weekly and ad hoc reporting, including formatted Excel reports, Looker dashboards, performance insights, and recommendations
- Pull data and write insights for campaign wrap-ups and larger reporting deliverables such as QBRs
- Maintain understanding of the newest paid social product offerings and latest paid social trends
- Provide critical perspective on what platform updates mean for clients
- Recommend changes to products, policies, and processes to improve overall performance
Requirements
What you’ll need- 3+ years of paid social buying experience across multiple social platforms such as Meta, TikTok, Snapchat, Pinterest, or YouTube
- Experience activating paid social campaigns across awareness, consideration and conversion objectives
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel
- Pivot table experience is a plus
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines
- Excellent verbal and written communication skills and proven ability to navigate client and external communication
- Certifications in digital marketing and/or social media strategy are a plus, including Meta Blueprint Buying and Planning Certifications, TikTok Media Buying Certification, and Google Analytics Certification
- Successful completion of a background check is required for candidates who receive an offer
Benefits
Comp & perks- Remote-first workplace designed to support flexibility and connection
- Comprehensive medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return-to-work program
- Flexible Time Off
- Sabbatical opportunities
- Paid holidays
- Quarterly Company “Recharge” Days
- Holiday closure in December
- Ongoing learning and development opportunities
- Transparent DEIB practices and inclusive workplace
