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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid search strategy, campaign optimization, and client relationship management, leveraging data-driven insights to enhance performance across multiple platforms. Proficient in utilizing tools for keyword research, ad copywriting, and feed management to drive successful digital marketing initiatives.
Highest-signal resume keywords
Paid Search StrategyCampaign OptimizationKeyword ResearchClient Relationship ManagementDigital Marketing Certifications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign BuildsPacing ManagementBidding StrategiesPerformance AnalysisData Insights
Soft Skills
Proactive SolutionsClient Advisory
Tools & Technologies
Google AdsMicrosoft AdsYahoo AdsFeedonomicsShopify
Certifications & Qualifications
Digital Marketing CertificationPaid Search Media Strategy Certification
Industry Keywords
Search StrategyMedia PlanningForecastingBudgetingPerformance Optimization
About the role
Key responsibilities & impact- Lead search strategy, activation, and thought leadership across a portfolio of clients
- Provide paid search strategy and routine audits across Google, Microsoft, and Yahoo platforms
- Deliver campaign builds, pacing management, and optimization deployment
- Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies
- Perform QA for campaign builds, edits, landing pages, URL tags, campaign settings, and measurement studies
- Guide clients and teams on feed management using platforms such as Feedonomics and Shopify
- Provide performance insights and optimization recommendations using robust data sets and tools
- Identify, test, and scale innovative approaches, automation opportunities, and AI applications
- Collaborate with client partnership, creative, growth, and activation teams
- Translate complex search strategies into compelling campaign recommendations
- Maintain best practices in media planning, forecasting, budgeting, setup, learning agendas, and performance analysis
- Cultivate client relationships and act as a trusted advisor on search and digital marketing
- Support new business initiatives and pitches through platform audits and recommendations
Requirements
What you’ll need- 4–6 years of proven experience in developing paid search media plans and strategic presentations
- Experience contributing to new business pitches
- Ability to anticipate client requests, team and agency needs, and provide proactive solutions
- Proficiency in research platforms, paid search platforms, and analytics dashboards
- Certifications in digital marketing and/or paid search media strategy are a plus
- All candidates who receive an offer must successfully complete a background check
Benefits
Comp & perks- Remote-first workplace designed to support flexibility and connection
- Comprehensive medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return-to-work program
- Flexible Time Off
- Sabbatical opportunities
- Paid holidays
- Quarterly Company “Recharge” Days
- Holiday closure in December
- Ongoing learning and development opportunities
- Transparent DEIB practices and inclusive workplace