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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing with a focus on DTC paid media, client relationship management, and strategic campaign development. Proficient in analyzing performance data and driving account growth while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Digital Marketing ExperienceDTC Paid Media StrategyClient Relationship ManagementGA4 ProficiencyAccount Growth and Retention
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingDTC Paid MediaMedia PlanningPerformance Data AnalysisCreative Campaign StrategyClient Account ManagementSOW UnderstandingAudience BuildingCreative EvaluationBudget Placement
Soft Skills
Presentation SkillsCollaborationMentoringClient EngagementStrategic Thinking
Tools & Technologies
GA4ShopifyGoogle AdsMeta AdsTikTok AdsAmazon MarketplaceWalmart Marketplace
Industry Keywords
Client RetentionAccount GrowthIntegrated StrategyConsumer FunnelAgency Profitability
About the role
Key responsibilities & impact- Own client relationships, revenue, retention, and growth for a portfolio of clients
- Build and foster collaborative, trusted client relationships as a key advisor and partner
- Translate client business briefs into actionable media and creative campaign strategies
- Direct media planning and determine budget placement across channels
- Facilitate channel and integrated strategy aligned with holistic brand goals
- Drive account strategy and performance, owning success against key client metrics
- Collaborate with Activation team members on campaign tactics and recommendations
- Present strategies, reports, and campaign results to clients
- Monitor competitive and client industry landscapes and present strategic business insights
- Interpret performance data and recommend strategic shifts
- Own presentation of data, strategic rationale, learnings, and next steps
- Collaborate with Finance and Practice managers on profitability, resourcing, SOW, and pricing goals
- Define internal team needs and set client expectations, including cross-departmental feedback
- Direct teams on mid-size accounts or support a Director on large accounts
Requirements
What you’ll need- 4+ years of digital marketing experience with a strong focus on DTC paid media (Google, Meta, TikTok, etc.)
- Marketplace experience with Amazon or Walmart is a plus
- Solid understanding of connected media channels across the consumer funnel
- Experience leading client accounts in an agency or technology setting as a main point of contact and driver of strategy
- Track record of client retention and account growth
- Working proficiency in GA4, including analyzing customer journeys, building audiences, and developing insights
- Familiarity with Shopify data and ecosystem integrations
- Experience evaluating and iterating on creative alongside creative teams
- Understanding of SOWs, scope, and agency profitability
- Strong presentation skills and confidence in front of clients
- Experience mentoring or guiding junior team members
- Successfully complete a background check if offered
Benefits
Comp & perks- Remote-first workplace that supports flexibility and connection
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return-to-work program
- Flexible Time Off
- Sabbatical opportunities
- Paid holidays
- Quarterly Company “Recharge” Days
- Holiday closure in December
- Ongoing learning and development opportunities
- Transparent DEIB practices