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Cogna Educação

Marketing and Growth Manager

Cogna Educação

. Own the new undergraduate student acquisition results for the Universal, Singularidades, and Medicine brands .

Posted 10/16/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical skills and strategic knowledge in digital marketing, media, CRM, and analytics platforms, with a proven ability to lead cross-functional teams and manage business results in cyclical, high-volume B2C environments.

Highest-signal resume keywords
Business Results OwnershipCross-Functional Team MobilizationAnalytical SkillsDigital Marketing StrategyInvestment Trade-Off Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Funnel AnalysisMedia InterpretationFinancial Data AnalysisCRM ManagementCRO TechniquesCustomer Journey MappingValue Proposition DevelopmentExperimentation MeasurementAI Utilization for AnalysisBudget Allocation
Soft Skills
Exemplary OrganizationResilience Under PressureStakeholder CommunicationFollow-ThroughOperating Cadence
Tools & Technologies
Analytics PlatformsCRM SystemsDigital Marketing ToolsMedia PlatformsAutomation Tools
Industry Keywords
B2C BusinessEducation SectorCyclical BusinessesLong-Funnel EnvironmentsGrowth Levers

About the role

Key responsibilities & impact
  • Own the new undergraduate student acquisition results for the Universal, Singularidades, and Medicine brands
  • Be accountable for acquisition by cycle, cost per inquiry (CPI), funnel conversion, and business budget
  • Build and maintain the forecast, identify gaps versus targets, and develop action plans
  • Lead the acquisition cycle, including planning, launch, acceleration, and close
  • Prioritize and sequence technical capability workstreams, remove blockers, and maintain squad rituals
  • Coordinate commercial teams, enrollment operations, learning centers and campuses, marketing, and partner functions
  • Work with CVM on cross-sell and upsell opportunities for students and alumni
  • Present results at the weekly Revenue Forum and executive business reviews
  • Manage the squad’s internal portfolio, balancing investment between scale and premium businesses
  • Lead and develop a generalist team of 3 to 5 people
  • Work with design, copywriting, CRO, media, and CRM specialists, providing context, prioritization, and feedback
  • Decide budget allocation across growth levers based on marginal return

Requirements

What you’ll need
  • Senior experience owning business results, ideally in cyclical businesses, long-funnel environments, or high-volume B2C businesses
  • Generalist business profile
  • Experience in the education sector is a plus, but not required
  • Proven track record of mobilizing cross-functional teams and unblocking decisions across departments
  • Strong analytical skills and fluency in interpreting funnel, media, and financial data
  • Ability to measure and substantiate results
  • Strong command of investment trade-offs, next-best-dollar allocation, marginal return, and the financial return of the overall mix
  • Strategic knowledge of digital marketing, media, CRM, and analytics platforms
  • Fluency in positioning, value propositions, pricing, elasticity, full-funnel strategy, CRM, automation, CRO, customer journeys, content, creative, brand, experimentation, and incrementality measurement
  • Use of AI as a lever for analysis and productivity
  • Exemplary organization, operating cadence, follow-through, and status visibility
  • Comfortable working with stakeholders at all organizational levels, from analysts to VPs and executive directors
  • Resilience to maintain positions under pressure in executive forums

Benefits

Comp & perks
  • Profit-sharing
  • Meal or food allowance on a flexible benefits card
  • Medical insurance, including dependent coverage and co-payments
  • Dental insurance
  • Undergraduate and graduate scholarships for the employee and dependents
  • Birthday day off
  • SESC partnership
  • Univers pharmacy partnership
  • Corporate university with free learning paths and courses
  • Wellhub (Gympass)
  • Ninho Program for families expecting a new baby
  • Valoriza – Internal Recruitment Program