Marketing Manager – Growth

Cogna Educação

. Own new student acquisition per cycle, CPI, funnel conversion, and the business budget .

Posted 9/15/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong analytical skills and strategic knowledge of digital marketing platforms, with a proven ability to lead multidisciplinary teams and manage business results in high-volume B2C environments. Proficient in funnel metrics, financial returns, and leveraging AI for analysis and productivity.

Highest-signal resume keywords

Business Results OwnershipFunnel Metrics AnalysisDigital Marketing StrategyTeam LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Funnel ConversionBudget ManagementAnalytical SkillsInvestment Trade-OffsCROCRMMedia StrategyCustomer Journey MappingIncrementality MeasurementAI Utilization

Soft Skills

ResilienceCommunicationOrganizationFollow-UpStatus Visibility

Tools & Technologies

Digital Marketing PlatformsAnalytics ToolsCRM SystemsMedia Tools

Industry Keywords

B2C BusinessCyclical BusinessLong Sales FunnelMultidisciplinary TeamsRevenue Forum

About the role

Key responsibilities & impact

Own new student acquisition per cycle, CPI, funnel conversion, and the business budget
Build and maintain the forecast, identify gaps against targets, and develop action plans with owners and deadlines
Lead the acquisition cycle from planning through close
Prioritize and sequence initiatives across technical capabilities, remove roadblocks, and maintain squad rituals
Coordinate commercial teams, enrollment operations, learning centers and campuses, marketing, and partner functions
Work with CVM on cross-sell and upsell opportunities for students and alumni
Present results at the weekly Revenue Forum and executive rituals
Manage the squad’s portfolio across scale and premium businesses
Lead and develop a team of 3 to 5 generalists
Work with design, copywriting, CRO, media, and CRM specialists, providing context, prioritization, and feedback
Decide how to allocate the budget across growth levers using a next-best-dollar and marginal-return framework

Requirements

What you’ll need

Senior experience owning business results, ideally in cyclical businesses, long sales-funnel environments, or high-volume B2C businesses
Generalist business profile
Education industry experience is not required, but is a strong advantage
Proven track record of mobilizing multidisciplinary teams and unblocking cross-functional decisions
Strong analytical skills, with fluency in funnel metrics, media, and finance
Ability to measure and demonstrate results
Strong understanding of investment trade-offs, marginal returns, and the financial returns of the overall mix
Strategic knowledge of digital marketing platforms, including media, CRM, and analytics
Fluency in positioning, value proposition, pricing, elasticity, the full funnel, CRM, automation, CRO, customer journey, content, creative, brand, experimentation, and incrementality measurement
Use of AI as a lever for analysis and productivity
Exemplary organization, operating cadence, follow-up, and status visibility
Comfortable communicating with analysts, VPs, and senior leadership
Resilience to maintain a position under pressure in executive forums

Benefits

Comp & perks

Profit-sharing plan
Meal or food allowance on a flexible benefits card
Medical insurance, including dependent coverage and copayments
Dental insurance
Undergraduate and graduate scholarships for the employee and dependents (spouse and children)
Birthday day off
SESC partnership
Univers pharmacy partnership with discounts on medications
Corporate university with free learning paths and courses
Wellhub (formerly Gympass)
Ninho Program for families expecting a new baby
Valoriza – Internal Recruitment Program